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    Archive for July, 2012

    How to handle “I’m not the Decision Maker”

    Monday, July 30th, 2012

    Objection – “ I can’t attend the meeting / demo I’m not the decision maker.”

    1) That’s not a problem at all, we here this all the time when we initially talk with our new accounts.

    2) If I could, let me tell you how we typically work with our new customers.

    -When we first call all our new customers our main goal is to discover if they are using a conferencing platform.

    -When we find out they are, our goal is to try and find out which platform they are using and how long they have been with them.

    3) Since you are experienced in using your existing platform, your opinion and feedback would be fantastic on these new innovative conferencing products that have just come out. We know that you are not the final decision maker on this and we are totally comfortable with that. We wanted to see what resonates with you.

    4) And if you see value in this we can supply you with pricing, options and pdfs to fit your firms needs.

    And we are just  hoping you can take this up the pipeline to your executive team with the recommendation.

    5) There is no obligation or commitment at all it is purely an informational call on what is ahead of the curve in hd, video and web solutions to improve your training presentations etc.

    High Definition Web and Video Conferencing Appointment Setting

    Friday, July 27th, 2012

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    Here is a great example of a Competitive account approach ‘cold’ , dealing with the initial push-back , turning it around and booking the meeting

    The 70% return ‘Mystery/ Intrigue’ Voice mail Technique.

    Monday, July 16th, 2012

    Here is the mystery Voice mail strategy ( try this out and watch 70% of Top Level Decision Makers call you back )

    Hi It’s_________ calling , I’m on your web site doing some research and collecting data on ( what they do ) and I have a quick question that I’m told only you can answer… that you’re the resident expert and authority on — could you please give me a call at _________, I’d be so grateful

    How to ‘Finally’ Overcome the “Send me Some Information” objection

    Monday, July 16th, 2012

    You ned to GRAB the OBJECTION out of your prospects MIND BEFORE they Say IT !!!

    If they say the known objection 1st –Then we have to bring this to a neutral basis –If you grab it out 1st …they never say it at all

    Block and Counter the “Send me sumthin”  line

    As soon as you have done a Big Trial Close and they’re open to some new ideas or strategies —then you say ( pre-emptive strike)

    That’s awesome…

    ‘ It sounds like you could be open to some new ideas and strategies in this area ….

    It might make sense for us to explore this a little bit further .. So many times VP’s of Marketing/ HR Professionals at this stage say ” Just send some information over ” . AND what we’ve been told and discovered from other VP’s of Marketing/ HR Professionals  is that they get about 160 e-mails a day and can barely read all of them, they are super busy with meetings and other duties —Blended with this information is NEW to them and when we just send “generic” not tailor made information to their unique needs , they end up having questions or mis-interpret something —- AND — if were not there to answer any of their questions on ( subject ) it creates a negative perception of what we do and how it can benefit your organization ..and shoots us in the foot.

    Hey .. what I’s be willing to do is — We’ve prepared a very tight, concise 10 minute Executive web briefing on our Worlds 1st VIDEO 3.0 — interactive Video technology, customized video content development– allowing  the viewer to initiate the interaction with your Brand , that solves the challenge of

    What’s the best way to get our target audience to both see and absorb our marketing messages?”

    We will go over ROI, the payback, we can show you a few LIVE examples, I can learn a little more about your situation and see if there could be a good fit now or in the future .If you think there’s value here and can help your organization , then I can put together some options and variations for you —

    How does your schedule look for this week or next for 15 minutes ?

    if you feel that there’s not a fit at this time , at least you’ll have another resource or contingency back-up plan when apparent needs come up in the future