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    Posts Tagged ‘appointment setting tips’

    Ditch ” Send Me Info” & Just BOOK THE MEETING

    Saturday, March 7th, 2020

    Murray on a Roof 6
    new web site Outbound logo 1

    Hot Tips on How to Wrap it Up & Book
    The Meeting with Any Top Decision
    Maker

    Here it is March 2020 … going into the 2nd Quarter of the Game , 3 months
    into 2020

    Are you Deeply Satisfied and Content
    with the Sales Performance and Sales Revenues so far ?….

    As B2B marketers we know that we have to create a HUGE Sales Pipeline
    to sell into

    We know that we have to have Conversations with top decision makers in
    our most desired niches …

    And turn those Conversations into Booked Meetings

    We also know that that there are Multiple Touches On Multiple different
    Platforms
    we can use to Connect, have a Conversation and BOOK MEETINGS

    But… we also know that Cold Approach E-mail, Social and LinkedIn are
    GREAT Options to Connect –BUT
    , we need to get these People on the Phone for a conversations to Book High Level meetings

    Nothing is better than the PHONE … to book  meetings

    These are the Typical, Average Touches that Professional sales people do….
    New web site average output per day

    What I see and witness all the time is that sales People send out a Lot of Emails,
    Hoping for Blow ins . Sales people send out a lot of Linked in Connections
    Invites, Hoping for the target to accept

    However they struggle over the “Phone” with nailing down
    the “ 1st Meeting new Client Booked Introduction”

    When they finally connect with a prospect after they have done , 17
    touch points …and the Target finally says :
                                                            HELLO …

    The sales professional launches into their Opening statement and then the
    prospect says —

    We’re not interested”

    “We’re using ABC Company”

    “We have no needs”

    “ We do that in-House”

    Or the all-time Crowd favorite

     “Send me some Info”

     And then the sales professional crumbles like a ‘House of cards”

    You must learn this ….

    “ It’s socially acceptable for the
    Prospects not
    to tell you the truth

    So here’s the scenario, you have called your target 8 X , emailed him 2 X
    and on your 9th attempt , he picks up the phone and says “ Hello”

    You go through your Pitch , he seems interested and then says

                                                        “ SEND ME INFO “

    new web site get the meeting

                                               “Cut Them Off at the Pass”

    If you are getting send me information all the time and you are challenged
    with just –Booking the DEMO

    Try this tactic

    Squash the send me some information line

    • The idea is to grab the objection out of their brain before they say it

     This is called a Pre-frame. If you know what the person is going to say before
    they say it . And if it’s going to be negative, an objection or some push back.
    Rather than wait …and see if the prospect doesn’t give you an objection

    The idea us to block and counter punch known objections before
    they come up
    .

    When a prospect Objects or says “Send Me Info “and you now have to turn
    them around
    from a “Send me Info” to Book the Meeting

    That’s very manipulative.

    Or worse , it took you 7 calls, you sent 4 emails , you did 2 –
    3 X Linkedin invites . You finally get through and the target says

    “ Send me info

    Now you’re going to have to –Send Info and then do 17 Touches to connect
    with them again
    , that could take another 2 weeks . You got them on the
    phone

    .. Just Book the MEETING NOW with them

    Pre-Frame the Objection Up-front ;

    Anticipation and Preparation : is everything

    The prospect is going to say “ They are not Interested

    The prospect is going to say “ Send me Info

    Anticipate this

    Know this

    They are going to do this

    So Be Prepared and Anticipate this …!!

    Don’t send Info , it’s a waste of time and they are probably
    bull-shitting you — that they are interested in the first place. They
    are just being polite .

    Book the meeting,
    If they are interested they will take a 5 minute
    Discovery Call or a 10 minute Executive Web Briefing

    Non-committal and Avoidance , NEXT –> catch the next wave.

    If they won’t …let them go…

    Cut Them Off at the Pass  ( Pull the send me info line out of their brain
    before they say it ….)

    Cut off from history

    What this statement implies is : the Conditioned Mind-set of your target
    account will win them over 100% of the time

    Who-ever “ Owns the FRAME wins the Game”

    You’re 75% – 80% of the way through your Pitch and the
    Target is NOT INTERRUPTING YOU 

    This is Everything …

    You Don’t ask if they are interested or Isn’t this Great >>?

    You just keep moving forward and Flow right into this Phrase

    Say something like this …

    ” Typically at this point almost all of our clients –ask us to send something over
    to them by email – . And we most likely can and we will do that…

    But what we’ve heard so often from our clients telling us is that they need
    information that is tailor-made and specific to their exact circumstances,
    they just don’t want generic information sent to them, this is new to you and
    most likely you’ll have a few questions that need answers  )

    ….. I’m sure that’s the same for you

    Every time we send over generic information that’s not Tailor-made or
    SPECIFIC it kind of shoots us in the foot & doesn’t do anybody any good

    • We meet with our clients 2 different ways –We can have one of our
      subject matter experts pop by
      with some Pdf’s , Pricing and some samples show
      you these new innovative ways you can …that are reaching a tipping point
      right now

      — It would be a brief 10 minute exploratory meeting with no commitment or
      obligation at all

    —- It’s purely a learning, exploratory session

    • Should your schedule doesn’t permit we could schedule just
      a five-minute Discovery call with one of our subject matter
      expert’s over the phone
      in the next  week , how about Tuesday
      @ 10:30 or Wednesday @ 2:00 ?– All we’ll  need is maybe five minutes ?– They can have a quick
      conversation , find out specifically what you’re looking for & then
      send over the appropriate  tailor made information for
      you ….        
      (makes sense )

    Which would you prefer ?

    Another version

    Say something like this …

    ” Oh awesome, it seems like you’re kind of interested and Open to some new
    ideas or options in this area in the future….

    New web site back ground Tavarua

    “ Typically at this stage most clients want us to send them over some information
    at this point

     What we have found by our clients telling us is that , they get about 160 e-mails per day, they’re super busy at their E-mail in-box– and if we send over generic information that’s not tailor-made to their exact specific needs and circumstances , it’s going to bring up questions .. Those questions needs some answers and if we’re not there to answer them.. it kinda shoots us in the foot”

    I know you’re busy and respect your time. We’ve prepared a 10 minute
    Multi-media , really visual Executive Web Briefing
    ,

    it’s right over the Internet –that will quickly determine if our solution will be of value
    to you. I guarantee this will be time well spent

    – IT will present the key features, a tour of the Best Practices that other companies are implementing and a Visual on the ROI and the payback ….  –

    (See how you refresh all of the benefits they will get at the meeting, making this so enticing…)

    We would love to show you this to see you to see what resonates with you and get your professional opinion and insight on our value proposition

     How does your calendar look for this week or next?

    • I have a few time slots open this week on Thursday or alternatively we could do next Tuesday at 10:30 – which of those would fit better for you busy schedule?If you’re too busyand your schedule does not permit ..How about a 5 Minute Discovery call with one of our Experts , — They can have a quick conversation , find out specifically what you’re looking for & then send over the appropriate  tailor made information for you (makes sense– Now they are choosing between a 10 minute web demo or a 5 min
      discovery call – Not interested is not in the picture )

    ___________________

    “ I think it would be a good idea to go through a 10 minute executive web briefing,
    it will show you exactly how our solution will enable your company to ;

    Benefit 1

    — Benefit 2

    — Benefit 3

     Brag and Boast about known objections and concerns Up-Front

    If they are thinking about an objection the target cannot be relaxed or
    subjective about anything, you need to get them to shift their focus      

    Here are some Fresh, new Great Angles to BOOK 300% MORE
    Meetings with High Value accounts

    Sprinkle your Sales Intelligence’ & Research into your
    20 second opener

    In talking with members of your team, I learned about your initiative to
    improve, do this or that

    In talking with members of your team I learned about your initiative to
    improve customer retention. I’ve also emailed and reached out to multiple people
    in your company to really understand your goals and challenges and I understand that ___P1_______ and _____P2_______are not where you would like, and that
    you’ve identified a few root causes such as

    In talking with members of your team, I learned about your initiative to
    improve customer retention, and I believe that our new solution could be a
    great fit for your organization

    __________________________________
    “ Hi Mr Prospect , I’m with _________ and I understand from talking with________
    and ______ and reading a press release on your web site that you’re in the
    process of
    , have a target or goal of , one of your initiatives or objectives are

    We’ve worked with a number of other firms in similar situations helping
    them to
    ( MONSTER BENEFIT and Price-less answer they’re looking for )I’d like
    to ask a few quick questions to understand your circumstances to see if I could
    provide some relevant information” ( who could say no to that )

    Permission Based Cold Calling 2.0 Opening Statement templates :

    I just got off the phone with a conversation with _____ around some Gaps in
    the way they ________ , and your name came up as more of the resident expert in this area

    Did I catch you at an OK time ?

    I was just on Linked-in and noticed that we have a couple mutual friends
    there ________ and _________ ,

    Did I catch you at a good time , can you talk for 2 minutes ?

    Hope I’m not interrupting anything too important, can you talk for 120 seconds ?

    Opening statements

    Hey the reason for the call is we recently  helped __abc co____to _____B1___ and
    remove problem ________. And I was just reading a press release on your web site
    that you’re in the process of _________ ,

    Have a target or goal of ________?

    — One of your initiatives or objectives are …And I wanted to see if this may
    be of some help as well to your company

    And we’ve just finished working with 5 similar customers that were going
    down the same road : we’ve helped them do this 3X faster , avoid all the
    mistakes and holes in the road and get 4 X Better Results 

    If you’re not too busy can you give me just 120 seconds on the
    phone here t
    o see if there could be a fit or if you’re busy can
    I get five minutes on the calendar later this week or next week !

    ____( very chill statement )_

    Hey John it’s ___________ calling with __________ the reason for my call is
    that I saw that you’re planning to ( Big trigger event, initiative,
    objective , press release
    )

    I have to imagine you’re concerned about having a plan that will be __huge
    Result ___

    Our company has a lot of experience building and designing projects exactly
    like ….. such as
    ________ and _________  and I’ve seen a lot of blowups
    and train wrecks
    along the way but mostly under whelming and under performing
    results.

    I have a few ideas that have really helped a number of similar companies,
    ( name drop 1, 2 , 3 ) this could help you possibly to avoid some common disconnects and problems and holes in the road in the future …

    Can I ask just a couple quick questions?

    new web site tropical heading 1


    Right after your opening statement , say this :
    ( about 20 seconds ) Chill Them Down

     “ And hey … I know I’m calling you out of the Blue and catching you off guard , from
    the information I’ve researched off your website & LinkedIn profile , there might
    be a possible in the future when needs become apparent
    , since we’ve
    worked with many similar companies as yours — , this is purely an exploratory call

    OR
    “ And hey , just to take a step back, I’m not here to sell your anything
    right now… from the information I’ve researched off your website & LinkedIn
    profile , there might be a possible fit in the future, when needs become
    apparent
    , since we’ve worked with many similar companies as yours

    Working with your peer group we discovered ___P1___ and __P2__, which Led
    to issue 3 and issue 5

    We’ve have a proven solution to deliver — __ B1_and __B2__and ultimately
    monster benefit B3

    I’m just looking to get your insight/ opinion and feedback on what we’ve
    created for your per group/ industry / vertical ”

    We wanted you to take a look at it and get your opinion insight & feedback
    on what we’ve created and see what resonates with you –— to see if it’s
    something you could use down the line in the future ..( great Line to book meeting)

    ___________________________________

    Referrals and Name Drops are the key to an Attention getting
    20 second Opener…

    “it’s not how much you know, it’s who you know in their company”

               ICR –Internal Credible Referral’s gives you Power

                Murray’s 3 Step — Permission Based Referral to the
    Decision Maker method :
             
                               “You have to go Low to Get High”
    Find Sponsors & Champions”

    permission based flow

     We’ve literally almost wrote the book on Outbound Sales Development

    Murray's Sales development playbook

    –  400 Companies
    —  49 industries
    —   238 High Tech companies

    We provide a complete Done-for-you Solution including :

    One Outbound Hunter ‘Specialist’ can produce 25 – 50 Qualified Meetings,
    Presentations and Appointments for your Sales team to sell into :

    — Locating Top Flight Outbound Sales Development experts

    — Irresistible Talk Track,  script design & Sales Playbook development

    — Perfect Customer Profile List development hacks and tools to use

    Coaching and Live Cold Calling training using our famous ‘Speaker
    Phone 3 way technique

    One call Close Pitch Deck  & Written Deck Web Demo design

    Call me on my cell # anytime 604-307-2431
    Thanks so much,
    Murray Warren
    604-307-2431 –cell
    PSWe 100% work on a Performance and value basis
    http://www.Increased-Revenues.com

    Here are some Live B2B Cold Appointment setting calls in
    The Digital Marketing / App/  Agency Space to listen to :

    Click to hear Live Audio call 
    -Calling for Web Site Design , Social Media , SEO

    Click to hear Live Audio call
    -Tech start up -heat Tracking / Digital Google analytics prod

    Click to hear Live Audio call
    Tech start up Heat Tracking call 

    Click to hear Live Audio call
    – Booking appointments in Loyalty Rewards Digital Prods

    Click to hear Live Audio call
    Cold Calling & Booking Appointments in Web Design, Social and Asian 
    marketing with We-chat & Baidu

    Click to hear Live Audio call
    Cold calling and Booking meetings with a Tech co. in the Online Web- Chat , A. I. space

    Click to hear Live Audio call
    -Cold Appointment setting in the Web Design, SEO, Ranking ..Social space

    Click to hear Live Audio call
    Cold Approach Appointment setting in Winnipeg in the Web Design, SEO, Ranking ..Social space

     

    Click to hear Live Audio call
    -Here’s another great Web Design , SEO, Rank Higher get more leads Call

     

     


    September-Back to Business 2019 Appointment Setting strategies

    Sunday, August 25th, 2019

    new web site new Murray pic

     

    back to business 2019

    Hope you all had an awesome summer and we’re ‘Livin the Dream”
    Was paddle- surfing some great waves here on Bowen Island over
    Aug 3 weekend ..2 – 3 ft screamers . We all know Vancouver like
    the back of our hands don’t we ..in a few weeks the leaves will be
    all falling off , it’s raining and we’re heading into October ,
    November doldrums…

    Like I have said before ” Pipeline Cures All Ill’s “

     IN order to CRUSH your Sales Targets and have your sales team exceed
    and surpass the outlined End of Year Sales  targets for your company

    Two things are probably happening :

    1. You have an amazing INBOUND strategy and all your Best Prospects 
      BLOW IN and ask for meetings, demos and Trials ALL day long

    2. You have a high performance inside sales/ Outbound Sales
      Development 
      team IN-HOUSE Generating 30 – 100 Meetings
      per month for the sales people to sell into

    And if you DON”T have his happening , You have to do all of the
    Lead Generation and Appointment Setting your self

    In addition, all of the new client presentations and introduction
    all the proposal’s , quotes, follow-up , and CLOSE the deal and
    run it to the finish line

    Whew… that’s a lot of work .

    Since we started 22 years ago Building and Managing $ Million
    Dollar producing Outbound Sales development teams In-House
    We’ve been retained by over 400 companies , in 48 industries
    over 239 Technology, Software, SAAS & APP companies….

    We know a thing or two about Outbound …  
    Click to view our Latest FREE Outbound 2019 Swipe File 
    Summer 2019 4 Back to Business V-4 July 1 2019

    # 1 Rule –Don’t Rely on your Sales Team for Pipeline and New Business
    Development

    # 2 – Build an In house Outbound Lead Generation / New Business 
    Development team In house, that Books the meetings and Demos
    for the account executives.

    Have them do 100 activities per day into the 4 Quadrants Here
    -1,500- 2,00 activities per month

    POOF… 25 – 50 Appointments Booked per month/ per person. 

    We have a complete Done-For-You solution to help your
    company build a $ Million Dollar Producing Outbound Sales
    Development team in-house at your company 

    We deliver:

    1. Source and Locate Outbound Superstar Telesales People
      SDR and BDM’s to work in house or Virtual for your
      company& Book 25 – 60 meetings per month. 

    2. Create all the Outbound talk Tracks / Scripts and Objection
      Handlers .

    3.  Test and De-bug the scripts by making 100 Live Cold
      Calls Book meetings and Appointments and record MP 3 Files
      for the Sales Playbook

    4. Supply ‘Best Proactive” Cold Calling 2.0 Training and Coaching to
      “Master the Outbound B2B Hustle” 

      If you want to learn how we can help you do this 3 X faster 
      and get 5 X better results -call Murray @ 604-307-2431  

      chart 5

     

     

     

     

     

     

     

     

    –Click to hear live call 
    Calling into huge warehouses to do LED Retrofits of
    their interior lighting- In less than 9 months we built
    a $ 39 Million Sales Pipeline and closed $ 6 Million in
    new business

    –Click to hear live call
    Jane and Murray switching around a client at the
    11th hour of the court room steps – 
    High end LED Lighting

     

    –Click to hear live call
    Testing the new script with the biggest Digital
    marketing agency in Vancouver – In less than 5
    weeks generated over $ 120,000.00 in MRR.

     

    –Click to hear live call
    Testing the new script with the biggest Digital
    marketing agency in Vancouver –Plumbers Market

    –Click to hear live call
    Testing the new script with a big Loyally , Rewards and Fan Engagement gamification Platform going after University Sport teams 

    –Click to hear live call
    New client doing Outbound going after the Hotel / Resort market with
    all-in-one cloud based Property Management system 

    –Click to hear live call
    Testing the new script with a big Loyally , Rewards and Fan Engagement gamification Platform going after University Sport teams – call 2 

    –Click to hear live call
    Here we are testing the new script with Dental Practices with their New
    Hygienist, Certified Dental Assistant App

    –Click to hear live call
    Here’s a really fun, brutally competitive call . Notice how prepared &
    ready I am for his objection , anticipation and preparation are the
    KEY in any push-back situation

    How to Overcome & Shift Buyers Beliefs – Looping & Deflecting

    Sunday, September 2nd, 2018

    wolf of wall st

     

     

     

     

     

     

     

    Jordan Belfort gets full credit for really developing Looping and
    Deflecting 
    is one of the most effective & interesting objection
    prevention technique
    since it’s :

    “Knocking out the Buyers Beliefs before they bring them up”

    We call this a pre-frame, grabbing the objections that the prospect
    98% of the time they most likely will say, and before they bring it up,
    crush it and shatter the 3 most common stalls and Objections and
    Fears and Doubts they have. 

                           And cut them off at the pass

    The entire philosophy is that More Objections that occur in a Sales
    Transaction, the More Likely there will be in-decision or a No . If a
    presentation has nothing but Yes’s and Positive statements without
    any Objections , Its Way More Likely and Probable to CLOSE the Sale. 

    New web site Jordan Belfort

     

     

     

     

     

     

    A successful sale will occur when you knock away enough objections, fears,
    uncertainties and Doubts so the scale tilts towards the buying
    decision
    ( FUD’s )

    New web site Jordan Belfort 2

    Jordan Belfort’s Straight Line Selling brought this to the surface
    and I want to give credit to him, this is a great technique

    Let’s pre-suppose 3 things right up front :

    1) 97% of the time there will be objections that come up in your
    sales process

    2) 19% to 35% of the time we can close the deal and gain commitment
    on the very first call

    3) A customer buys when He/ she has certainty in these 3 areas
    —  The product you sell / the timing/ benefits it delivers
    —  The company you work with ( credibility)
     — Trust of the sales person

    It’s the people ‘on the fence of in-decision’ that takes you to
    be a Top producer

    You can’t scale your business on lay-downs, you have to learn how
    to overcome their objections and push back and move it forward to the CLOSE

    When you try to close your deal 98% of the prospects are not certain to move forward right now and want to ” Think About it”

    This is where the sale really begins with that prospect says-  let me think about it

    It’s a smokescreen for uncertainty, fears, uncertainties and dealt

    They need more information to increase their certainty

    Your First No

    New web site Jordan Belfort 3

    When you hear NO or I want to think about it or I have to talk to my
    partner or we don’t have it in the budget .

     The first thing you want to do is —not answer that push back

                                        Use Deflection

    Here are a few examples of the first loop you do

    New web site Jordan belfort 4

     

     

     

    ” I totally understand what you’re saying, many of the other VPs of technologies
    CIOs, CTO’s I talk with had said the same thing initially, but let me ask you
    a question… does the idea makes sense to you !  “

     ”  I hear what you’re saying, does the idea makes sense to
    you. Do you like the idea?

    This shows where the prospect is at in the certainty scale about your
    product or service

    As Soon as they say yes they like the idea ….

    You can say … fantastic what do you see as the biggest advantages
    and benefits over what you’re doing now?

    Awesome
    New web site Jordan belfort 5

    Now we come in for the second loop

    New web site jordan belfort 6

     

    ” Exactly it is a great idea and those are amazing benefits and advantages

        in fact the true beauty of the service and the product is

    —  Benefit 1

    Benefit 2

    Remove Problem or issue 3

    Exactly it really is an awesome product and service

    “Let me ask–if I had been your financial adviser let’s say for
    the last 36 months making you money on a consistent basis you
    wouldn’t be saying let me think it over right now you probably
    saying let’s get started because you trust me as an expert”

    ” or if I’d been your marketing and sales analyst and it’s 12 months
    from now and we knew each other really good and I Exceeded
    your expectations of the last 12 months, you probably wouldn’t
    be saying I want to think it over right now, 
    am I right ?

    Exactly I understand your feelings you don’t know me and my track
    record and my company’s track record

    Let’s cut to the heart of the matter you, you don’t know me
    My company and you don’t trust me and or the ROI so
    let’s deal with that

    New web site Jordan Belfort 7

     

     

    Product / Timing          Company             TRUST of the Sales Person


    Now we come in for the 3ird loop -CLOSING TIME.

    I’m going to be the # 1 producer of my company and I
    pride myself in helping my clients save money and get way better
    efficiencies and productivity out of their systems.

    I’m constantly meeting customers that initially were skeptical like
    yourself, almost 90% of the clients I talk with are just like you. And
    then six months later I get text’s and email’s saying thank you so much
    and are so happy with their decision.

    I plan on being number one at my company and I’m not going to get
    there without my clients giving me tons of referrals

    And as far as our company goes:

    — We’ve made it into Profit magazine for four years as the 37th
       fastest growing company in Canada

    — We have over 183 companies that were using a system like you
    had initially and have switched to our system and over the last
        6 to 12 months have saved an average of $450,000 and increase
        their efficiency and through-put 73%

    Let’s say you signup for our ‘Cloud Based SAAS Platform’ and I’m 
    totally wrong and our product doesn’t meet your needs and you want
    to go back to your old way/method/system of doing things …

    Is the cost & Time of doing this going to put your company
    in the poor 
    house ?. Not really …hardly a dent in your monthly
    expenses

    What’s the worst that could go wrong?

    — You make a 100% ROI at 8 mths instead of 6 months
    –Your increased through-put is 50% more not 73%

    ..And the up-side potential & probability is awesome , what
    if we can
    Benefit 1 
    and Benefit 2

    We can start off small and slow with just a few modules…

    In addition what we can do for you besides this transaction we
    can help you with ______ and _________ .

    What if 50% of this is right , it would still be amazing

    Please don’t misconstrue my enthusiasm for pressure here,
    just think it would be a perfect fit for your company

    Honestly the only problem your’re going to have is that
    we didn’t show this to you 6 – 12 months ago…

    Big Closing Question :

     So if we can :

    –Offer benefit 1
    –Gain Benefit 2
    –Remove Problem 3
    –With a 100% Risk Reversal guarantee for 3 months
    — No Contracts and can cancel anytime

    Can you think of any reason Why we can’t get started right now getting
    these benefits and advantages for your company ?

    Cold Call Objection Handling Templates

    Saturday, July 21st, 2018

    new blog post heading

    New blog post heading 2

    Here is a great short objection handler to use when booking meetings & audits

    True story, Let’s call her Jane she is selling $100,000.00 – $500,000.00 LED Retrofits of huge warehouse’s and facilities. This business has a 30% net profit margin …so there is significant commission in this industry

    I witnessed Jane use this objection handler 3 X . She Booked the meeting right in front of me . Then met the client and earned over $ 450,000.00 in sales deal flow with prospects who said “ Were Not Interested “ initially

    Great objection handler for  “We’re not interested”

    That’s perfectly OK, and just know that I am not trying to sell anything today. Instead I just want to provide you with a proven resource you might be able to use down the road should you find you ever need :

    –An LED retrofit of your facility to save 80% off your monthly utility bills, give your warehouse 10 times better lighting and reduce the carbon footprint

    Or to compare quotes and services with a different “best practice” all in one LED provider

    I understand you’re not interested right now or working with someone else , BUT … I would still like to Meet you and introduce myself and drop off some information, brochures and pricing
    to you

    Hey …How does your calendar look for Friday @ ________ or Tuesday
    @ ______ ? 

    Click to hear Audio of Live call

    Business to business cold calling for appointments and meetings is brutally hard. We are doing interrupter marketing, calling people that are not expecting our calls and completely interrupting their train of thought, what they are doing , functions and tasks

    Your timing, the Value you deliver, your Research and your Name drops will immediately Blow away any push-back or objection”

    It really is a numbers game

    If you have a good researched list with 3 to 5 name drops and internal credible referrals, a good core message, and you’re confident and certain in your tonality and tempo —  you’ve got a 50% chance

    You have to be able to truly understand your prospect and target

    You have to understand the pain that they could be experiencing

    And truly believe that your solution consultant that pain

    And express that confidence and certainty in 20 to 42 seconds  on the phone

    But one thing for certain we as sales professionals have the upper hand because we can predict exactly what they’re going to say before they say it

    Conditioned response

     Just like a bug , a Mosquito lands on your arm … it would be totally reasonable to swat it off you

    mosquito-biting-hand-main

     

    This is what your prospect is doing …

    These happen generally in the first 10 to 20 seconds of the call. Pushback, we’re not interested, we’re fine with what we have, we’re working with so and so

    You have to understand that 100% of the prospects and targets couldn’t care less about the core message

    Prepare to be the best but expect the worst on every single call

    If you prepare to be the best and expect the worst… then you’ll be able to block and counter punch the conditioned responses within the first 20 to 40 seconds

    preparation

    Some of the tools we use to get “ICR’s” (  Internal Credible Referrals and name drops are
    https://hunter.io/search Email Hunter -the best free resource to get

    All of the email addresses and names of top decision makers in any company

    == https://connect.data.com/home –   This is a crowd sourced database with over 70 Million records . Its been sourced by 200,000 sales professionals and its FREE

    == https://www.linkedin.com  – Linkedin is a great source to get the names of people in their inner circle

    Why is this good ? And why the hassle of all this waste of time researching you’re thinking ?

    You can use their “Trigger Events ‘ that are going on in your – Opening statement – In an Email to them – In a Voice mail to them

    Example

    who you know

    I used to just call the lowest level person in the department I’m going after. And then I would just shoot the breeze with this person and go oh what’s the weather like over there, what city are you in ? cool ,never been there , here it’s beautiful, your part of the _____________team is that right ?

    Excellent and Jimmy Jones he would be the chief operating officer right, and he would take care of the reviewing and evaluation of their __________

    Then I would ask the Gent , if you could improve, change or alter anything with regards ___________, what would be on your Dream Wish List ?

    Oh hi Jim I was talking with Kathy and your name came up as the resident expert in authority I need to talk to you, did I catch you at a good time can you talk for a brief moment?”

    Oh hi Jim, Murray here I was doing some research on your School District and I was talking with Kathy which led me to a Bill and they both seem to agree that you were the resident expert I need to talk to, did I catch you at a good time can you talk for a bit moment? “

    oh hi Bill it’s Murray here , I have been bouncing around between a bunch of your peer group and colleagues over there I was trying to reach Kathy, and then that led me to Bill and then to James and I see you’re the director of Communications over there — would you be the right point of contact who would take care of Communications & Parent / Teacher communications

     Oh Hi Jim , I just got off the phone with James and we were talking about some of the Gaps he’s been experiencing with ____________ and he mentioned that you’d be the best point of contact regarding ____________ ,

    Do you have a focus or attention in this area ?”

    The Permission based referral Decision Maker method :

    permission based flow

    Here are some Conditioned Response templates to use in the 1st 20 – 40 seconds of any Push-back

    Preparation & Anticipating rejection…

    • Agree with him say whatever he said and feed it back to him.
      1. That’s totally cool
      2. That’s not a problem …
      3. Not a problem at all…
      4. You’re absolutely right

    I have had other people in the home building industry in Hamilton say the same thing — say this before. Probably 98% of our clients all had other systems/ crm solutions in place when we first me them

    • Group them together with others

    ”As I said, we’ve been servicing real estate home-builders and Agencies for over 17 years and have 400 clients in n America.. for nearly 17 years and have had 1,000’s of people say the same thing, that they were happy with their present setup, some had paper , pens and excel and that’s great

    …So I totally know where you’re coming from

    ‘ We’ve had 400 companies like yours put their reservations aside for 9 minutes and were totally blown away and have been clients for years’

    (You need to validate what they are saying so they feel that you are listening to them)

    “I totally understand –why would anyone consider this if there weren’t a rock solid viable alternative?

    ‘ the 5 other customers we have in your area , such as___________ and
    ________________ when we met them they were all using another solution.

    • Seduce and entice them with better results/benefits and ..

    Many other [industry] members are open to getting some new innovative ideas that would allow them to –Do More with Less and feel it’s important to stay ahead of the curve and keep their ear to the ground on new technology regarding CRM solutions and Automated email technology changes so fast ,,, if you’ve been using a crm for 3- 5 years now , there’s major breakthroughs in features and functionality that were not available at that time ,not even invented –such as

                 Distract & Refocus on New Possibilities.
    You made it very clear that you’re happy with your present set up and that’s cool …If down the line in the future …

    … If you found out from a fact or from someone you respected or admired and they said you could improve efficiencies and reduce costs… and monster benefit  1, 2 , 3

    • Might that change your opinion slightly?
    • I’m just wondering if you suspended your judgment or perspective for just a brief moment and found out for a fact that our “Solution” could compliment and augment what you’re doing/using a

     

    Here’s a great Live Asian/ Chinese SEO & Social Media Cold Approach Appointment setting call.

    Sunday, November 19th, 2017

    chinese rich

    ____________________

    Click to hear live call 

     

    It’s Spring 2017 … Time to get your Outbound Hustle On !!!

    Saturday, April 22nd, 2017

    hustle3

     

     

     

     

     

     

     

     

    Getting Tired of your .05% Return on Cold
    Approach 
    E-Mail marketing ?
    ___________________________

    …Getting a lousy response spamming your Corporate Accounts ?

    __________________________________

    … Are you doing Content Marketing and smoking HOPEIUM hoping that primo perfect accounts are going to blow through your door and ‘Chase you for your business ” ?
    _____________________________

     Possibly its time to learn Murray’s Permission
    based 
    Cold Calling 2.0 Techniques and his Cold Approach 
    E-mail Marketing Secrets …?
    ____________________

    After 21 years of building Outbound New Business
    Development and Telesales departments for over 400 companies , in 49 industries , with over 221 Technology companies, SAAS cloud based Apps and Software companies

    ____________________________________

    I started to see a pattern developing with every account I worked on,

    email 2 july 8

     

     

     

     

     

     

     

     

     

    Companies will do Everything on the Planet Earth to “Get Through ” to Corporate Enterprise Accounts 
    — Content marketing , Sales Force , Marketo , Hub Spot
    — Cold Approach E-mail
    — The Social Media cartel
    — Linked-In
    — FaceBook
    _____________________
    ..And these are all fine and Great, BUT to Think you can’t pick up the PHONE and get into a Conversation with someone you have not met , or been referred to , or who has not “raised their hand” , or Opted in is a bunch of “Malarkey”
    _________________________
    ___________________________

    Corporate Enterprise Sales is fuelled by Meaningful Sales conversations that lead into a Sales process and Outbound Sales funnel Sequence
    ________________________________
    I see it everywhere I go Sales professionals are petrified to PICK up The PHONE and REACH- OUT, it seems they have been told –” Just send out 150 e-mails a day” – They’ve turned into E-mail Monkeys or Avatar’s

    ____________________

    Here’s the Ultimate B2B Outbound ‘Hustle ‘
    Script Builder  :

    ______________________________

    Oh hey I know you’re really super busy I was talking with _referral____and she said you were the resident expert in authority I need to talk to
    ________________________

    You deal with all of the ____________and ____________ over there is that right?

    Great
    ______________

     I just wanted to share with you an idea that can
    ( Monster benefit )
    ________________________

    And I was wondering if  you might be open to some
    new ideas or options that can –
    ______________

    — Benefit 1
    _______________

    — Remove problem 2
    ______________

    Offer benefit 3
    _________________

    Would you give me another 120 seconds on the phone here to see if there could be some synergy or some common ground , I promise I’ll earn the rest …
    _________________
    Another option
    __________

    Hey I respect you’re really busy …..and you deal with all the accounting and HR in Accounts Payable over there that’s what  name Drop Told me
    _________________

    I just wanted to share with you an idea, a new option that hundreds of your peer group are using right now
    _______________________

    And was wondering if we have a solution that will
    _______________

    Benefit 1
    _____________

    Remove problem 2
    _______________

    Offer benefit 3
    ________________

    Would you give me another 120 seconds on the phone here to see if there could be some synergy or some common ground , I promise I’ll earn the rest
    _________________

    Or if your super busy could I get 5 minutes on your calendar for Later this week , say Thurs
    @ 1:00 , thanks
    _________________

    Awesome … here’s the Big Idea in 100 words
    _______________
    Another version
    _________

    Hey I just got off the phone with ___name drop___and your name came up as more of the resident expert in authority I need to talk to you…
    _____________

    Did I catch you at an OK time?
    _____________

    I see you’re the _________, do you have a focus her attention on______________ ?
    _____________

    Great.
    _____________

    My company is and we–what we do
    __________________

     I was researching your company and your objectives for 2017-–I was on your LinkedIn profile and really like that post / that slide share- you did on _________________

    And I was wondering if you’d be open to  some new ideas or options on how toMonster Benefit
    _____________

    Here’s a great Flow
    _______________

    I am MW calling with ________ we help companies in this vertical, to  ——— and ———
    ____________________

    Recently we’ve worked with, name drop and name drop  and delivered significant and substantial benefits such as __________ and __________
    _benefit 1_________
    _benefit 2_________

    And as a result they are able to
    ____________________________

    ———

    ———-
    ———–
    ______________________

    And were confident we can deliver the same
    for your company…
    __________________

     Could I ask you just a few quick questions to see if there’s any chance we could help your company as well?

    _____________________________________
    _______________________________________

     Or was wondering if you could give me 120 seconds on the phone here to see if there could be a fit or a match, I promise I’ll earn the rest .
    _______________________________

    Here are some Live B2B Appointment Setting Calls to Jump-start you into Summer …..
    __________________

    Here’s Murray Warren calling the Top Digital strategy guy for John Elway , famous quarterbacks huge car dealer-ship franchise in Denver
    click to hear live call audio

    ___________________________

    Specialist Sales Model VS a Generalist Sales Model , what’s better ?

    Sunday, September 4th, 2016

     

    specialist 1

    90% of all sales people hate cold calling for new business , the other 10% are lying”
    ____________________________
    The best way to have ZERO Sales productivity for your sales team, is to have your quota carrying sales people do ‘Everything’

    __________________________________________________

    So let’s look at some of the B2B Sales facts here :

    ________________________

    It’s takes 9 – 15 attempts to have a meaningful sales conversation with a decision maker on the phone — 85% of the time it goes to voice mail or in a meeting

    ___________________________

    Sales people that have to do “everything” have to

    _____________________________

    Self Generate Leads , Call In-Bound leads , make Outbound Calls, Hunt and Look for the right decision maker …and Book Meetings

    ____________________________

    Sales People have to research all the accounts before they approach them ; get all of the right names , get their ph #’s , get their email address , find out something about their initiatives or objectives going on in their world — Trigger Events

    ________________________________
    This takes 50% of their selling time per month to do this

    __________________________________________________

    — After they have wasted 50% of the month researching new accounts to sell into –Now they proceed to the next stage which is wasting 35% of the rest of the selling time per month sending Out Cold E-mails and Cold Calling new prospects to Book Meetings and Demos
    ________________________________

    researching 1

     ___________________________

    So now we are down to about 15% actual selling time per month with actual prospects, after all of the Hunting, Looking and Researching ….

    __________________________

    80% – 85% of their selling time is wasted doing this every month …
    __________________________________

    Are you deeply satisfied and content with that ?
    ___________________________

    AND the sales statistics that is the most alarming –Sales people spend 50% of their closing time on  prospects that DON’t Convert as with the new accounts that do ….

    ____________________________________________________

    So what this means is — Only 7.5% – 15% of your sales person’s sales time is with prospects that Convert to new customers per month 

    ______________________________________________

    An Idea that is growing 15X faster than a traditional Sales model is the ‘Specialist Sales Model “ Break apart your Sales Roles , hire Outbound New Business Developers who generate qualified leads and Open new accounts and set up
    meetings , Appointments and Demos with High Value accounts

    _______________________________

    –They Pre-Qualify the accounts and Hand the Baton to your account manager.
    _______________________________

    –> Giving your sales people 300% more meetings and Appointments with accounts you’d Dream about ‘Getting In Front of “

    ________________________________________________________

    –> Gaining 300% more ‘Shots on Net or ‘At Bats’

    ___________________________________________________

     

    aaron ross pic 5

    ___________________________________

    Wouldn’t it be much more Productive if you had an Outbound Lead Generation person that did all of this time consuming, non-selling work ..and your Account Managers had 200% – 300% MORE Selling time and Face time ?

    __________________________________________________

                                  “Divide the Labor “

    ______________________________________________

    aaron ross chart 2 pic

    _________________________________________________________

    So now imagine… you had a Top Flight Outbound Sales Developer to take care of the “ground game‘ back end work and get you ‘In the Door” 300% faster.

    outbound guy

     

    Here are some more Live B2B Appointment Setting Cold Approach Calls to listen to :

    ______________________________________________________

    Click to hear audio —  This is one of my ‘surrogates ‘ Aura ripping it up making calls

    ______________________________________________________

    — Click to hear audio – Here is Aura ripping it up again 

    _____________________________________________________

    Click to hear audio – Testing script with a Purchasing SAAS cloud based App company financed by Mark Cuban from Shark Tank

    ___________________________________________________

    Click to hear audio – Here is Melanie ripping with a a Cloud based APP company
    ______________________________________________

    click to hear audio – Booking meetings with the biggest Commercial Real Estate company in the World.

    _________________________________________________

    Click to hear audio – Testing the script with a new APP in the Online Ordering space with Wholesalers and Distributors

    _________________________________________________________

    Click to hear audio – Here we are calling Car dealerships across Canada marketing a new Payment solutions App

    ________________________________________________________

    Click to hear audio – Testing the script with a Payment Processing company going after local Main street merchants

    ____________________________________________________

    Click to hear audio – Here we are working with a Direct Booking Hotel Reservation APP calling Boutique Hotel properties all over the USA markets

    ____________________________________________________

    Click to hear audio – We are calling into car dealerships across Canada selling a new Sales / Service App for dealers.

    3 Hot Tips to Increase your Appointments Booked and Closing Ratio in 2015 !!

    Saturday, January 10th, 2015


    1)
    The Initial “ Discovery Worksheet”

    2) Cold Approach E-mail Referral Harvesting

    3) Trigger Event / Change of people in the Organization


    1)
    The Initial “ Discovery Worksheet”

    -So many times we are prepared for the demo and WEB briefing with our new prospect – We are all excited and jazzed about having the demo with the Ultimate Decision maker . You’ve been trying for weeks to get through to this guy , you finally did and he agreed to meet you on line .and view your fantastic web  demo that you’ve slaved over to create

    • And the prospect doesn’t show up or is not prepared

    You ask your well crafted Discovery and Needs Analysis questions – They respond with “ I don’t know “ ,“let me check on that “

    — Booking a demo a great

    What’s better is –

    • Having the prospect show up for the demo

    • Having the prospect be prepared

    After having built out and managed over 180 technology / high tech Specialized Outbound Lead Generation divisions , training and coaching over 2,500 sales people along the way, I’ve witnessed the ‘Best Practices ‘ of dozens and dozens of ‘Go to market experts and authorities . And ..like a good consultant… I’ve begged , borrowed or stolen almost all of their best strategies

    • And this is HUGE

    So here’s the Big Idea with this —  5 minutes after your Outbound new business developer books a demo / web briefing , they send over an Advanced meeting agenda . In that AMA you should include an “ Initial Discovery Worksheet”

    • You should say “ Hey thanks the opportunity to show you this new breakthrough leading app to your company . What we don’t want to do is regurgitate some canned pitch over you . we want to customize the web briefing for your exact circumstances and wanted to understand what’s really important to you regarding ___________ and what you really value about _________ ? “

    ….And where you’d like to see improvement, what you’re grappling and struggling with

    • Start them off with 5 questions about their Pain and problems they’re having that YOUR solution can solve no problem ..

    • Now they send back to you what they are interested
      in , what motivates them to ‘change’ . The prospect will get a selling piece ‘Executive Overview ‘ of the pains and problems we are going to solve , the consequences of these problems if they do nothing

    You will be able to customize the demo for their needs , and you can drive a conversation on your ability to reduce losses, save time and improve results .

    • 2) Cold Approach E-mail Referral Marketing –

    Using the “Aaron Ross ‘ Predictable Revenue’ approach with your existing Cold Calling 2.0 process , works like a champ— and  can get you an additional 20 – 35 meetings Booked per month , all on auto –pilot , with No Cold Calling

    What you do you is this :

    • a)    Use Super –Power Tools like

    — Data.com
    — Linked-In
    — Inside View
    — Sales Loft
    — Or Cadence

    Each day all of your New Business Developers or quota carrying sales people would gather 24 direct Email addresses per day form these sources — 500 per month , per each rep.

    • b)    You need to locate the top level decision maker in the organization your want to pursue : CEO , President COO , CTO , General Manager

    • c) Send them a Twitter sized non-selling Referral E-mail to get the Point of contact who’s in charge of ____________________

    d)    For every 500 Referral E-mail asking “ Who would be the best point of contact that handles _____________________ .

    You would be able to get a 9% – 12% Referral Ratio – This a a direct referral form the Top Officer in the company–500 e-mails sent @ is 60 direct referrals given to you

    Say stuff like –

    “ Dear _______

    I was doing some research on your web site and your industry and boy you guys have really accomplished something , that is awesome.. , I love your technology . It’s really making a big impression in your peer group , that I’m talking with

    My Name is ________ . My company is _______. We work with organizations like yours to ____________ .

    Could you direct me to the right person to talk about ________. So we can explore if these benefits are something you guys would like also ?

    Option 2 –

    Hey _________, hope I’m not bothering you, I just had a a conversation with __________, and they said you are the resident expert and authority in _subject area __

    I wanted to reach out because our company has a new SAAS App Platform that’s getting a lot of interest and activity from your peer group

    We help __________ ( companies exactly like you ) to _________ and we do this by

    • Benefit
    • Benefit 2
    • Benefit 3

    Let’s explore how our platform can ________________.

    Would you be flexible for a quick 10 minute executive web briefing this week or next ?

    Option 3

    Subject Line – “ Appropriate Person “

    Hi There ;

    I’m writing in hopes of finding the appropriate person who handles ____________ . I also wrote to person X , person Y and person Z in that pursuit , if it makes sense to talk let me know how your calendar looks

    Thanks

    Why you and your sales team should do this ;

    A)    You can get 60 Direct Referrals per month to the exact point of contact from the Top Executive in the organization referring you

    — That’s golden

    B)  You can now call and Email all 60 of these Referrals back and Books Meet8ngs and Demos with them and they will be 80% more responsive since you got a Referral from their BOSS !!

    C) Out of the 60 Referrals and / Points of Contact –You can now e-mail and make an Intelligent, Warm Outbound Call to them and Book a Meeting or Web based demo with them easily.

    — Typically you’ll be able to Book a 30% to 35% conversion rate on the Outbound Call to Booking a demo with the Referral

    — That’s 18 – 27 Booked Meetings per month

    3) Trigger Event / Change of people in the Organization

    • Triggering Events , Initiatives and Objectives in
      2015 , trigger better Conversations and Conversions .

    • One if the KEYS to Outbound is calling a new customer at the right time that there’s an Opportunity , makes sense right ?

    • You have to call them at the window of dissatisfaction and they are searching for alternatives

    • “ 80% of B2B Purchases are UN-planned and Un-Budgeted”

    Change of people in the organization , into new jobs , new positions is a critical’ trigger Event “


    ” 80%
    of people taking on a new role spend
    $ 1,000,000.00 on new initiatives within 90 days”

    When you have  list of decision makers that have just changed their  jobs , you can now warm up your cold calls, leverage the knowledge of trigger events going on in their world

    New role
    — Fiscal year end
    — Venture capital
    — Management changes
    — Initiatives for the new year
    — Mergers and Acquisitions
    — New Technology


    Back to Business September 2014 Cold Calling & Appointment Setting tips to Triple Your Sales Funnel

    Sunday, August 17th, 2014

    Hi there , its August 17 right now,September and the end of summer is 2 – 3 weeks away . And then… here in Vancouver it will be cloudy and rainy for the next  5 – 7 months. In the last 3 weeks I’ve surfed 8 days at Tofino on Vancouver Island -waist to head high killer waves. I’ve completely switched from surfing to paddle-surfing , it’s so much fun . ( I’m better than Laird )

    Its all about hanging in there, when cold calling and prospecting for new opportunities– –People will throw you for a loop and are rarely ever initially interested in ‘anything’  and you need to know it will happen , and how to flow and bounce back when it does  happen.

    Here are a bunch of Live B2B appointment setting calls -Sharpen your skills to Triple your meetings for the last 4 months of the year …

    Click to hear live b2b Call selling Bio-degradable, compostable food ware solutions

     


    Click to hear live call getting an appointment with PHD scientists

    Click to hear live Mobile Ordering apps cold call to El Pollo Loco head office


    Click to hear live Mobile Ordering app cold Call into Jack-in-the -Box head office

     

    “Intelligent Outbound Warm Calling & Permission Based, Social Approach tips”

    Sunday, January 19th, 2014


    “ How to turn Cold Calls into Warm conversations with trigger events, Social connections,Social triggers and gain an ‘internal credible referral’ to get 300% more meetings booked with any company you desire

    1) Groups, Groups & Groups Join 50 LinkedIn groups. What you should do is join five LinkedIn groups and then join another 45 LinkedIn groups where your customers are hanging out and where they are getting information from , where they’re getting their resources from and insights from

    — Offer information that’s meaningful and helpful to your group share information, be a thought leader and he cites the insights to your group, strive to be seen as the subject matter expert in your space

    Join groups to start conversations.

    Moderate a group start a thread

    Do Linked-In– in mail you can in mail 50 people a day on LinkedIn and when you’re in the same group as these people you can get about 80% conversion rate from a conversation or a spammed email to booked meeting

    Point to note -you should try to join groups of 5000 members or less anything like 40,000 or 100,000 members is too many you can’t stand out it’s very difficult

    2) Be Daring, Be different, Be First .

    As Oren Klaff says from http://www.pitchmastery.com The most horrible type of the prospecting call is one that the prospect can predict the end of the call at the beginning.

    This is the problem with most cold calls the prospect can predict the end of the call in the very beginning.— Such as you’re going to say you’re solution or system is the best and you’re the greatest and you’re the leading provider asked for a meeting, that’s predictable… then your prospect is going to retreat or be BORED and reject you ..

    As Oren Klaff  says what really works is

    Novelty-

    Holy noodle ..I can’t believe I caught you in the office … I’m on your web site looking at your picture right now .. Wow with an awesome picture like that I thought you’d be out with your agent signing autographs

    Intrigue – Yea … hey ..I was on your website doing some research on _________ , gathering some data in this are..and I was told to give your VP of I.T. a call..I don’t really know what’s its about …something to do with Cloud , IT or Mobile, Servers stuff –some issues you guys are having .

    Pattern interrupts

    Is your Internet down over there ?  ..Oh it’ seems OK ,..VOIP phones — geee..did you ever have a day when everything went perfect — you know .. . ? —-  I need one of those..

    .. Hey its Murray here with ________ I know your probably really swamped right now ..if we could deliver a solution that could ___________, would I be able to have a 3 minute conversation with you on the calendar this week ?

    Tension

    Humor
    Oh.. John hasn’t worked here  since 2010 — holy noodle ..he still owes me $50 for Lunch …–Hmm…I think he said the company would pay for it.. If you look out the window Im in the white car … yea that’s me — just kidding ..

     

    Hey, who has a focus and attention on subject area.

    Social relevance

    Social name drops and referrals

    Hey it’s Murray here, I just got off the phone with ( Referral) and we were talking about some of your 2014 objectives & initiatives you have on your plate and a few obstacles in the way( things that effect him )

    And I believe you are the resident expert and authority on ( subject area )

    If you have 3 minutes I like to listen to understand more and we just might have some new , innovative ideas and options that can ( price-less answer looking for )

    Mention of second-degree LinkedIn connections

    Mention of LinkedIn groups this

    3) http://www.jobchangealerts.com subscribe to this free service – Every day you get an email sent to you with all the people in your Linked-In network that have changed their careers and Jobs

    Hey John Its Murray here,  congratulations on your new career over at ________, that’s awesome !! Just read on Linked –in that you are running the helm of the ship over at _______, you’re in my network on Linked-in….  …

    4) Aaron Ross who wrote – http://www.predictablerevenue.com The best-selling new book on predictable revenue in 2014

    He believes like we all believe that you should not be cold calling today in this 2014 I would personally say this from an expert who has Built out over 389 Inside sales and Tele-Sales departments in over 43 industries .

    In this day and age with all the social media with http://www.data.com , http://www.linkedin.com,http://www.salesloft.com,,  and all the other sources you can get the personal names and direct phone number and direct email from all of these list sources so you don’t have to cold call in the raw anymore

    A cold call is calling someone you don’t know and is expecting your call people hate being surprised, they hate it, you hate doing it and it sure doesn’t work as good as permission-based Warm calling and intelligent outbound prospecting

    You’re just a ‘Cowboy or plain Dumb not to use these tools today ..

    Aaron’s simple approach came from working at sales force.com in 2003 and he had to cold call and he hated it so what are you did was he came up with this idea that went like this

    5)   He would research in LinkedIn and jigsaw the top top decision-maker in the ‘Target’ company . Then he would send a spam email to the top decision-maker in the company,  the top CEO or president of the company

    No more than 130 characters 3 paragraphs, No Selling in it all.

    He would say stuff like this…

    Hey I’m just trying to see if there’s a fit or a match I don’t want to waste your time I was looking for your help I’m wondering who has the focus or attention on your industry/ subject, maybe you could steer me in that direction ?

    OR

    “ Hey I’m looking for help I’m not sure you know who I should talk to I I don’t know who is in charge of this could you possibly point me in the right direction of the person who’s in charge of________________?

    “ Hey I’m in a looking for help but I’m not sure where to begin… I think I’ve got something really interesting but I don’t know -not certain … Wondering if could you point me in the right direction with the person who had a focus our attention on_____________”

    He would have his business developers in salesforce.com send out 30 of these a day, 150 of these a week,and about 600 per month.

    Out of the 600 spammed emails to the top decision-maker in the company he would get an internal credible referral 54 to 110 times

    9%-18%

    So think about that – 54 – 110 Out of 600 Top level decision makers would respond to a Spammed E-mail asking for help to get pointed in the right direction …

    –Isn’t that Incredible

    Aaron and the Salesforce.com team it till this day today in 2014 uses the exact same process and is a $ 3 billion-dollar company

    – $ 24 Million in re-curing revenue a month

    For more free tips or if you want to talk about How to Build a $ Mufti-Million producing Inside Sales  and Out-Bound Prospecting department at your company

     

    Call me on my cell # anytime 604-307-2431
    http://www.increased-revenues.com/
    Regards –Murray Warren