• Categories

  • 45 Minute Opt In IncreasedRevenues.com

    Posts Tagged ‘sales training’

    It’s Spring 2017 … Time to get your Outbound Hustle On !!!

    Saturday, April 22nd, 2017

    hustle3

     

     

     

     

     

     

     

     

    Getting Tired of your .05% Return on Cold
    Approach 
    E-Mail marketing ?
    ___________________________

    …Getting a lousy response spamming your Corporate Accounts ?

    __________________________________

    … Are you doing Content Marketing and smoking HOPEIUM hoping that primo perfect accounts are going to blow through your door and ‘Chase you for your business ” ?
    _____________________________

     Possibly its time to learn Murray’s Permission
    based 
    Cold Calling 2.0 Techniques and his Cold Approach 
    E-mail Marketing Secrets …?
    ____________________

    After 21 years of building Outbound New Business
    Development and Telesales departments for over 400 companies , in 49 industries , with over 221 Technology companies, SAAS cloud based Apps and Software companies

    ____________________________________

    I started to see a pattern developing with every account I worked on,

    email 2 july 8

     

     

     

     

     

     

     

     

     

    Companies will do Everything on the Planet Earth to “Get Through ” to Corporate Enterprise Accounts 
    — Content marketing , Sales Force , Marketo , Hub Spot
    — Cold Approach E-mail
    — The Social Media cartel
    — Linked-In
    — FaceBook
    _____________________
    ..And these are all fine and Great, BUT to Think you can’t pick up the PHONE and get into a Conversation with someone you have not met , or been referred to , or who has not “raised their hand” , or Opted in is a bunch of “Malarkey”
    _________________________
    ___________________________

    Corporate Enterprise Sales is fuelled by Meaningful Sales conversations that lead into a Sales process and Outbound Sales funnel Sequence
    ________________________________
    I see it everywhere I go Sales professionals are petrified to PICK up The PHONE and REACH- OUT, it seems they have been told –” Just send out 150 e-mails a day” – They’ve turned into E-mail Monkeys or Avatar’s

    ____________________

    Here’s the Ultimate B2B Outbound ‘Hustle ‘
    Script Builder  :

    ______________________________

    Oh hey I know you’re really super busy I was talking with _referral____and she said you were the resident expert in authority I need to talk to
    ________________________

    You deal with all of the ____________and ____________ over there is that right?

    Great
    ______________

     I just wanted to share with you an idea that can
    ( Monster benefit )
    ________________________

    And I was wondering if  you might be open to some
    new ideas or options that can –
    ______________

    — Benefit 1
    _______________

    — Remove problem 2
    ______________

    Offer benefit 3
    _________________

    Would you give me another 120 seconds on the phone here to see if there could be some synergy or some common ground , I promise I’ll earn the rest …
    _________________
    Another option
    __________

    Hey I respect you’re really busy …..and you deal with all the accounting and HR in Accounts Payable over there that’s what  name Drop Told me
    _________________

    I just wanted to share with you an idea, a new option that hundreds of your peer group are using right now
    _______________________

    And was wondering if we have a solution that will
    _______________

    Benefit 1
    _____________

    Remove problem 2
    _______________

    Offer benefit 3
    ________________

    Would you give me another 120 seconds on the phone here to see if there could be some synergy or some common ground , I promise I’ll earn the rest
    _________________

    Or if your super busy could I get 5 minutes on your calendar for Later this week , say Thurs
    @ 1:00 , thanks
    _________________

    Awesome … here’s the Big Idea in 100 words
    _______________
    Another version
    _________

    Hey I just got off the phone with ___name drop___and your name came up as more of the resident expert in authority I need to talk to you…
    _____________

    Did I catch you at an OK time?
    _____________

    I see you’re the _________, do you have a focus her attention on______________ ?
    _____________

    Great.
    _____________

    My company is and we–what we do
    __________________

     I was researching your company and your objectives for 2017-–I was on your LinkedIn profile and really like that post / that slide share- you did on _________________

    And I was wondering if you’d be open to  some new ideas or options on how toMonster Benefit
    _____________

    Here’s a great Flow
    _______________

    I am MW calling with ________ we help companies in this vertical, to  ——— and ———
    ____________________

    Recently we’ve worked with, name drop and name drop  and delivered significant and substantial benefits such as __________ and __________
    _benefit 1_________
    _benefit 2_________

    And as a result they are able to
    ____________________________

    ———

    ———-
    ———–
    ______________________

    And were confident we can deliver the same
    for your company…
    __________________

     Could I ask you just a few quick questions to see if there’s any chance we could help your company as well?

    _____________________________________
    _______________________________________

     Or was wondering if you could give me 120 seconds on the phone here to see if there could be a fit or a match, I promise I’ll earn the rest .
    _______________________________

    Here are some Live B2B Appointment Setting Calls to Jump-start you into Summer …..
    __________________

    Here’s Murray Warren calling the Top Digital strategy guy for John Elway , famous quarterbacks huge car dealer-ship franchise in Denver
    click to hear live call audio

    ___________________________

    Specialist Sales Model VS a Generalist Sales Model , what’s better ?

    Sunday, September 4th, 2016

     

    specialist 1

    90% of all sales people hate cold calling for new business , the other 10% are lying”
    ____________________________
    The best way to have ZERO Sales productivity for your sales team, is to have your quota carrying sales people do ‘Everything’

    __________________________________________________

    So let’s look at some of the B2B Sales facts here :

    ________________________

    It’s takes 9 – 15 attempts to have a meaningful sales conversation with a decision maker on the phone — 85% of the time it goes to voice mail or in a meeting

    ___________________________

    Sales people that have to do “everything” have to

    _____________________________

    Self Generate Leads , Call In-Bound leads , make Outbound Calls, Hunt and Look for the right decision maker …and Book Meetings

    ____________________________

    Sales People have to research all the accounts before they approach them ; get all of the right names , get their ph #’s , get their email address , find out something about their initiatives or objectives going on in their world — Trigger Events

    ________________________________
    This takes 50% of their selling time per month to do this

    __________________________________________________

    — After they have wasted 50% of the month researching new accounts to sell into –Now they proceed to the next stage which is wasting 35% of the rest of the selling time per month sending Out Cold E-mails and Cold Calling new prospects to Book Meetings and Demos
    ________________________________

    researching 1

     ___________________________

    So now we are down to about 15% actual selling time per month with actual prospects, after all of the Hunting, Looking and Researching ….

    __________________________

    80% – 85% of their selling time is wasted doing this every month …
    __________________________________

    Are you deeply satisfied and content with that ?
    ___________________________

    AND the sales statistics that is the most alarming –Sales people spend 50% of their closing time on  prospects that DON’t Convert as with the new accounts that do ….

    ____________________________________________________

    So what this means is — Only 7.5% – 15% of your sales person’s sales time is with prospects that Convert to new customers per month 

    ______________________________________________

    An Idea that is growing 15X faster than a traditional Sales model is the ‘Specialist Sales Model “ Break apart your Sales Roles , hire Outbound New Business Developers who generate qualified leads and Open new accounts and set up
    meetings , Appointments and Demos with High Value accounts

    _______________________________

    –They Pre-Qualify the accounts and Hand the Baton to your account manager.
    _______________________________

    –> Giving your sales people 300% more meetings and Appointments with accounts you’d Dream about ‘Getting In Front of “

    ________________________________________________________

    –> Gaining 300% more ‘Shots on Net or ‘At Bats’

    ___________________________________________________

     

    aaron ross pic 5

    ___________________________________

    Wouldn’t it be much more Productive if you had an Outbound Lead Generation person that did all of this time consuming, non-selling work ..and your Account Managers had 200% – 300% MORE Selling time and Face time ?

    __________________________________________________

                                  “Divide the Labor “

    ______________________________________________

    aaron ross chart 2 pic

    _________________________________________________________

    So now imagine… you had a Top Flight Outbound Sales Developer to take care of the “ground game‘ back end work and get you ‘In the Door” 300% faster.

    outbound guy

     

    Here are some more Live B2B Appointment Setting Cold Approach Calls to listen to :

    ______________________________________________________

    Click to hear audio —  This is one of my ‘surrogates ‘ Aura ripping it up making calls

    ______________________________________________________

    — Click to hear audio – Here is Aura ripping it up again 

    _____________________________________________________

    Click to hear audio – Testing script with a Purchasing SAAS cloud based App company financed by Mark Cuban from Shark Tank

    ___________________________________________________

    Click to hear audio – Here is Melanie ripping with a a Cloud based APP company
    ______________________________________________

    click to hear audio – Booking meetings with the biggest Commercial Real Estate company in the World.

    _________________________________________________

    Click to hear audio – Testing the script with a new APP in the Online Ordering space with Wholesalers and Distributors

    _________________________________________________________

    Click to hear audio – Here we are calling Car dealerships across Canada marketing a new Payment solutions App

    ________________________________________________________

    Click to hear audio – Testing the script with a Payment Processing company going after local Main street merchants

    ____________________________________________________

    Click to hear audio – Here we are working with a Direct Booking Hotel Reservation APP calling Boutique Hotel properties all over the USA markets

    ____________________________________________________

    Click to hear audio – We are calling into car dealerships across Canada selling a new Sales / Service App for dealers.

    Why Sales-People shouldn’t Prospect, Present and Close Deals end-to-end

    Sunday, August 21st, 2016

    Outbound 1

               “Lead Generation Grows a Business..
           Not Sales People ” 

    _________________

    Why companies that lump all the sales activities, duties and responsibilities to the sales team get 80% less sales results .

    ______________________

    …And why companies that have a “Specialist  Sales model “. Outbound Sales Developers, researching, e-mailing, getting into meaningful sales conversations and Booking Meetings & Demos for the quota carrying Account Managers
    Gain 300% more REACH &

    300% more shots on net

    Outbound 2

    Typically any company that has an average worth of $ 5,000 -$ 10,000 per year of 1 new customer

    ___________

    –Has a Direct Sales approach where they rely on the sales  person ability to get “in Front ‘ of new customers each month and pitch and close new business

    _____________

    You Should be doing Outbound and not relying
    on In-Bound leads to feed the sales team

    _______

    Inbound leads pay the rent, but you can’t scale your business with Inbound – You need a fine tuned “Specialist ” sales model where Openers open the accounts and Closers close new business

    outbound 4

     

    Hypnotic, Mind Controlling Gate-Keeper, Opening Statements and Voice Mail tactics that convert like crazy

    Saturday, June 11th, 2016

    hypnotizing 1

    The # 1 strategy when calling any company is not to get hung up and stalled by the Gate-Keepers and Screens that will encounter every day .

    ” Whoever owns the FRAME will win the GAME “

    If Adnin, the executive assistant or secretary starts to CONTROL the conversation you’re doomed

    As a sales professionals , if we give her an ‘Opening‘ she wll take it –So Don’t Give her an Opening

    You need to practice ” Frame Control”

    Some tactics borrowed from the late great Chet Holmes 

    1) Hi there it’s ________ calling for Bill Jones , is he in?

    No

    Who am I speaking to ?

    Oh… what’s your name ..?

    Shirley

    Great,  Shirley when will he be in?

    ________________________________________________

    Hey its _________ calling for Bill Smith ….

    What’s this in reference to ?

    Who is this ?

    Tell him I’m with X, Y, Z Company…

    I’m sorry he doesn’t know your name, can you tell me what;s this about ?

    Who am I speaking to ?

    Shirley

    Are you his regular Assistant ?

    Did you tell him it’s _______ from ABC Company ?

    Oh… tell him it’s in reference to some correspondence sent out on ____date

    _________________________________________________________

    Forbes claim that 80% of callers sent to voicemail do not leave messages because they don’t think they’ll be heard. InsideSales.com research shows they’re dead wrong

    61% of executives say they are likely to respond to voicemail at work, according to a 2014 InsideSales.com study .

    —  80% of calls go to voicemail,

    —  and 90% of first-time voicemails are never returned. •

    — The average voicemail response rate is 4.8%.

    The Referral Template

     Hi {Prospect’s Name}, this is {Your Name} with {Your Company}.
    I was speaking with {Referral Name} over at {Referral’s Company Name} regarding how we helped him/her reduce {common pain/concern} and he/she mentioned that I should give you a call to get your opinion on this strategy. I can be reached at {Your Number}. Again, my name is {Your Name}, with {Your Company} at {Your Number}. Thanks {Prospect’s Name}

    Hi Warren, this is __________ with Accounting XYZ. I was speaking with Jim Green over at TWorks3 regarding how we helped him reduce costs associated with Sarbox compliance and he mentioned I should give you a call to get your opinion. I can be reached at 888-123-4567.

    Again, this is _______________ and my number is 888-123-4567. Thanks Warren.

    The Competition Template

    Hi {Prospect’s Name}, this is {Your Name} with {Your Company}. We recently helped {Competitor 1}, {Competitor 2} and {Competitor 3} avoid {common pain} while at the sametime {desired benefit} and wanted to see if this might be something you would possibly be interested in knowing a little more about as well. I can be reached at {Your Number}. Again,my name is {Your Name}, with {Your Company} at {Your Number

    Hi Susan, this is ____________ with ___________. We recently helped
    MedNow, DocOnCall and FixYouUp eliminate the stress of slammed office schedules by mobilely optimizing their paperwork process, and wanted to see if this might be something you would possibly be interested in knowing a little more about as well. I can be reached at 888-123-4567. Again, this is ____________ with __________and my number is 888-123-4567. Thanks Susan.

    Decision-makers are more likely to open an email with the subject line “voicemail” because they want to be sure they didn’t miss anything. The most effective “voicemail” email templates will follow the lead of the voicemails. For example, if you are

     The Cold Call Template

    Hi {Prospect’s Name} this is {Your Name} with {Your Company}. I’m calling because I havean idea on how to possibly help you avoid {specifics of common pain} and wanted to seeif it would make sense for us to have a quick conversation to find out more. I can be reached at {Your Number}. Again, my name is {Your Name}, with {Your Company} at {Your Number}.
    Thanks {Prospect’s Name}.

     

    The “ Guaranteed” 70% return callback Voice –Mail

     Hi There, its’ ________ , I wonder if you could help me out for a second….
    I’m doing some research on / in the area of _________ and I believe the
    you’re the resident expert and authority in this area — I have a quick
    question that I need an answer to …If you could call me back at _________.
    I would be very grateful . Thanks so much

    ( try it exactly like this )

    3 step Opening Statement Formula

    1)   Identity / Benefit Statement upfront

    “ Hi Mr Jones this is _________ of _company name_ We help companies similar to yours to Benefit 1 , Benefit 2 , Benefit 3

    2)  Reason Benefit Statement 

    Recently we’ve worked with ___________ and delivered significant and
    substantial ( growth , success , reduction etc.. ) over a period of 6 months
    with a number of our solutions / ideas .

    And  as result, they were able to eliminate problem’s and challenges
    such as ______ and ______ and _______

    3)  The Request

    And…we are confident we can do the same for you . Could I ask you
    a few quick questions to see if there’s any chance we could help your
    company as well ?

    Or

    “ And… was wondering if you could give me another 120 seconds on the phone here to see if there could be a possible fit in the future , I promise I’ll earn the rest .

    The Power to Persuade meets Predictable Revenues =
    Increased Revenues

    The Master Jill Conrath ( selling to big companies )  on how to create an
    elevator speech opening statement guide;

    1)  Who do you work with?

    — “ We work with manufactures and distributors of hard goods”

    2)  What are they challenged with?

    — “ That are challenged with problem 1, problem 2, problem 3

    3)  what do you do for them ?

    — “ We’ve shown them how they can benefit 1, benefit 2,
    benefit 3


    Make it a great day …

     

    End of Summer-Back to Business September 2015 Appointment Setting Tips

    Saturday, August 22nd, 2015

    Here we are at Saturday August 22 — September is fast creeping around the corner , days are getting shorter –However –I was paddle surfing  1 –  3 ft waves on Bowen Island yesterday , it was windy , rough really green water –amazing —
    ______

    Here is my latest September 2015 back to Business Appointment Setting PDF

    – 35 pages of Triple your Meetings and Double your Sales material

    September 2015 -2 Back to Business New Sales Development Playbook ..
    click to read or download PDF

    Get Your Outbound On for Back to Business Selling Season 2015 ….

     

    Click to hear audio
    Here we are calling the biggest publicists of top celebrities in the USA market

    Click to hear audio
    Testing the Outbound Script with Sustainability Coordinators of the biggest Universities in North America

    click to hear live audio

    click to hear live audio

    Here I’m testing the script with the Biggest Leasing and Financial Services company in Western Canada

      click to hear live audio
    Here I have horse- shoes up my butt generating a $30,000 ERP Software lead for Aquilon Software

    ” 80% of success in Sales is just showing up”

    Click to hear live audio

    Testing the script with a Design, Build and Outfit Corporate Office Furnishings Company

    click to hear live audio
    Here Murray Warren is making live calls for a huge Safety Products company in front of 9 sales people and the owner

    click to hear audio

    click to hear live audio
    Doing Outbound sales development testing for a GPS Fleet Tracking company .

     click to hear live audio
    Here is a great permission Based 120 approach opening statement…

    Just imagine a Dedicated Outbound Business Developer working for your company ..that can —

    –> Make 1,300 calls per month

    –> Engage in 220 – 250 end to end Productive Selling Conversations

    –> Book 25 – 50 Presentations, Meetings and Demos for your
    Sales team

    Taking the time consuming burden of “Getting in the Door off your Sales teams plate.


    Cold Approach E-mail Marketing is Back- How to get the Top Executive Officer to refer you to the right ..point of contact .. priceless!!

    Thursday, May 14th, 2015

    Specialized Sales Roles
    +
    Divide the  Labor
    +
    Tripling the Sales Pipeline

    ______________________________
    =  Peace of Mind
    Consistent Revenue Stream

    –Contained here is a copy of the actual e-mail thread with the Biggest Charity in Canada, responding to my clients Cold Approach e-mail referring it to the Referral and CC’ing my client Wayne

    …Also the President and CEO of The United Way responded to my clients cold e-mail in less than 5 minutes

    Cold approach -it worked April 17 2015 click to read E-mail

    And here is the Live Cold Call Followup Booking a Meeting with the Referral — A summer breeze ..

    Click to listen to Live call
    _______________________

    — We have been testing out Aaron Ross’s– Predictable Revenue– Cold Approach E-mail Referral Marketing technique on all of our clients that go after the mid-tier and high tier markets in the US and Canada … and it’s working amazing !
    ______________________

    If you have to reach Out and Cold Call to find interest , needs and-set up Appointments and meetings with Top Decision Makers

    _____________________________________

    Wouldn’t it make sense that if called into a Pool of prospects that we’re Referred to you from the Top Executive Officer at the company….
    _________________________

    –> That you would be able to have more productive selling conversations and Book MORE meetings and  Appointments ?

    ______________________________________

    So now Imagine you have ;
    ________________________

    – 1 or 2 Outbound sales developers and they’re sending out 1,000 Cold Approach emails per month — 2,000 total per month
    ________________________________

    — You’re achieving a 12% Referral rate to the right ‘point of Contact
    _______________________________

    – That totals 240 Referrals per month by the Top Executive Officer to the right person and CCd you in on the email

    ______________________________________

    When you call into the Referrals you can generate a 35% conversion ratio easily — that’s 84 meetings per month .. that you didn’t have to cold call in the raw with … priceless..
    __________________________ 

    Now your Outbound sales Developer is calling into a Highly leveraged list , exploiting the Top CEO or Presidents name with referrals to Book the meeting .. it works like a champ


    Spring 2015 live B2B Cold Calls

    Sunday, April 12th, 2015

    Spring is in the air  ( even though it’s still freezing in Vancouver) Flowers are popping up all over , I’ve been paddle – surfing great waves in Tofino –what a fantastic time to sharpen your Skills with Prospecting for New Business & Cold Calling 2.0 techniques to build a bigger Sales Funnel to Sell into before the summer doldrums kicks in…

    click to hear audio

    Here we are calling  Oil and gas markets using the permission based
    problem centric approach

    click to hear audio

    Creating the Sales Playbook for a Fleet tracking GPS company

    click to hear audio

    Making some live test calls with a Reputation Management Company

    Audio clip: Adobe Flash Player (version 9 or above) is required to play this audio clip. Download the latest version here. You also need to have JavaScript enabled in your browser.

    Using a solid Problem centric approach opening, getting push back…almost fell off then –poof, booked DEMO — with huge Charities and Non-profits

    click to hear audio

    This is the ‘Geico’ Competitive call with a SAAS cloud based app company
    involved with time and attendance and Payroll
    — Listen for the pinnacle ‘turn-around moment from No to  … OK.

    Permission Based Opening- Cold Calling 2.0 strategies

    Monday, March 16th, 2015

    Permission Based Opening # 2

    Hi my name is _________, I’m calling some Architects in the area to find out if they are a good fit for our unique Design, Build, Construction, Furnishings services and products

    # 2
    Hi my name is ________, I’m calling some manufactures and Distribution companies in the area to find out if they are a good fit for a beta program were running for Sage ERP users ….

    What we do in a sentence is — _____________________________
    ______________________________________________________

    Does that in general sound interesting to you ?

    Awesome …

    What we do is work with your exact peer group and help them with challenges and problems such as ________ and solve them with our proven formula / solution / process / products / platform ….

    The benefits we deliver are ;
    –__________________
    –__________________
    –__________________

    Our track record is _________________.

    I wanted to get a better sense of your situation over there ..

    1)    Question # 1

    2)     Question # 2

    3)    Question # 3

    Test Close

    When would you in the future be looking at doing something like this?

    In addition to yourself… who else helps you make decisions in this
    area ?

    Next Steps

    Great sounds like there could be a good fit or a match here , We’d love to introduce ourselves and capabilities to you , let me send over an electronic brochure of our portfolio, some references and 2 quick videos , and schedule a time next week to discuss all your questions

    What time next week would be good for you ? …

    “Predictable Revenue” Book Summary- “How to get 35 Meetings booked in 60 days… all Warm Internal Credible Referrals to decision makers, All Data.com and Linked-In, per sales rep– No Cold Calling” .!!

    Sunday, March 23rd, 2014

    Learn the hottest new Specialized Outbound Prospecting Strategy to Book Appointment’s and Meetings with any top decision maker of any Company you desire — ALL Without Cold Calling



    Purpose

    Pro-actively identify potential clients and open a dialogue and productive selling conversation with them
    — All without the agony, effort and time of Cold Calling

    Hot tool to get

    http://www.yesware.com/ This $ 10.00 per month tool is the missing link in outbound e-mail marketing . It tracks all of your analytics of your e-mail marketing strategy . Who opened your e-mails , How long they have read them , what links they clicked on , who they forwarded them to — All on a stealth basis.

    The Process

    1) Generate a list of Ideal Customers, niches or vertical markets to go after

    2) Email the CEO

    3) Get re-direct / referral –set up a call with the decision maker


    Ideal Customer Profile

    Core problems that you solve. Identify the types of companies that would benefit most by solving that problem ?

    — 3 core problems you solve
    — 3 traits of a company your product will benefit most

    List/ Databases of prospects to Sell into

    — Conference / attendee lists
    — Member lists / Association lists
    — http://www.zoominfo.com/
    — http://www.data.com/
    — http://www.hoovers.com/

    Search Google Ninja techniques
    — “ association name” +
    — “ member directory”+

    Prospecting / Tasks for your Outbound Prospector

    1) Find the CEO / Presidents name

    2) Use Google to locate their e-mail

    3) E-mail them and ask for a referral

    4) Set up a Discovery call with the Referral Decision Maker

    5) Leveraging the CEO’s name who gave you the referral… !!

    Find the CEO’s name
    “ Company name ceo”

    “ Company name president”

    Find the CEO E-mail
    1) Call reception ask for e-mail address

    2) “ first name.last name@ domain.com

    “ first name.last initial @ domain.com”

    “ first name@domain.com”

    “ domain.com email”

    E-Mail the CEO / President with a tweet sized message


    Subject : Best point of contact

    Body :

    Hi First name,

    Who is the best point of contact to discuss ( the word descriptor) ?


    Thanks so much
    Your name

    Version 2 –

    I’m just looking for some help …I’m not sure where to begin.

    Could you point me in the right direction or steer me into the right direction with the person who has a focus or attention on ____________ ?

    Set up a Discovery Call with Referral

    Body :

    Thank You ( name of CEO )

    Hi New Contact ;

    Do you have time for a quick call to discuss ( 3 word description )

    We have and / or are building X and would like to get your opinion and feedback on what we’ve created for your peer group and see if ( company name ) would be a good fit or match for our solution in the future .

    Stop – Hammer Time

    — Find 30 CEO’s E-mails

    — Send out 30 Initial E-mails

    The Follow-up Interview with the Referral

    Identify 3- 5 core problems that will positively impact their business

    How will solving them affect the core business bottom line.?

    Confirmation / Agreement on Needs statement

    Read back to them what you heard and ask if you understand correctly

    “ I see , just so I understand things correctly and get an accurate snap-shot of what’s going on over at your work place ;

    You’re having problems and challenges with _________ and _________ …

    And the main issue and consequence of this problem is _________

    …And if you wait and do nothing in the next 6 months the repercussion’s and implications could be _______ and ________

    Is that sort of an accurate snap-shot ?

    Ask if you missed anything …

    Stop

    Do not pass go

    Do not collect $ 200.00

    Until you have had a conversation with each buying influence

    Close the Next Step – An Executive Web Briefing or Face to Face meeting

    It looks like we understand what you need and can provide a solution that will help you with X, Y and Z…

    What do you think our next steps
    should be ?

    Book an Initial Executive Web Briefing of your core message and Trial Close for ;
    — Interest , Time-frame and Money
    .

    I’m just wondering if you would be open to building a solid business case for your executive team to review,to see if it really matches a problem that could be solved by our solution .

    I would like to introduce myself, our company and capabilities to you . I need 10 minutes of your time . We’ve prepared an amazing 10 minute Executive Briefing.

    We wanted to relate the exact methods and strategies that other ( companies like yours ) have found extremely valuable in ;

    Ø Benefit 1

    Ø Benefit 2

    Ø Benefit 3


    I know you will learn some critical & tactical FREE
    things just from our brief 1st meeting and if you think of us in the future when apparent needs come up that would be great
    ( that would be cool )

    How about Tuesday at 10:00 or would Thursday at 2:00 fit better ?


    How to Master the “One-Call” Close up front and Close your Web Demos on the Initial Call

    Tuesday, February 21st, 2012

    OK ..great you have a web demo Booked …awesome — You want to avoid the “Constipated Sales Funnel” . Where prospects ‘Go in” and nothing
    comes out

    You end up … Sending a Proposal, calling back in 2 weeks and then they go ..”DARK’ , not responding to your e-mails , to your voice mail’s and you feel like you’re chasing them — Uncool , not productive and a total distraction

    Say somethingl like this , set the ground rules , show them that you’re a true sales professional . That you’re not an AFC ( Average Frustrated Chump)

    Thanks for your time today . I really appreciate it I know that your time is scarce these days . In order for me to do the very best job I possibly can, I need to find out what’s important to you in your business and what you value the most in your business life . I would like to discover your ‘pressing burning issues’, If I can find out what’s important to you then I can build value and a business case to show you how our products can help with your obstacles and barriers that you have

    Right now this is purely exploratory, I don’t know if you will be interested in our products and services or this will be a good fit for your company . I don’t want to make any assumptions at this point …What I do know is that initially when we met all of our existing clients such as ________ & ________ & ________ & ____________ , they were all using another method , another in-house solution that they we’re satisfied with .

    They liked our presentation and then tried out our products on a business validation trial basis to see if it would work for them . They then found out that our solution can enable them to get the exact match of staff and employees with the same characteristics and attributes of their existing STAR employees , which translated to saving them tons of time doing interviews , screening resumes and lots of money and at the same time reduced their staff turnover significantly

    I don’t want to waste your time, since I know you’re really busy . Can we agree that after you view our demo and you feel that my companies solution can solve your problems and it works within your budget then it’s OK for you to say YES and give me a commitment to try this on a sampling / business validation trial basis

    On the other hand , if you don’t feel we’re not a good fit , then you can also say NO . Can we agree that you’ll say YES or NO at the end of our demo, not something like “ Send me a proposal “ or I have to think about it “ or Call me back in 2 weeks “ – Would that be OK ?

    NOW , at the end of the demo –they will give you a YES or a NORemember you can make money on the No’s, you make money on the YES’s ..but the ‘Maybe’s will drive to the broke-house