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    September-Back to Business 2019 Appointment Setting strategies

    Sunday, August 25th, 2019

    new web site new Murray pic

     

    back to business 2019

    Hope you all had an awesome summer and we’re ‘Livin the Dream”
    Was paddle- surfing some great waves here on Bowen Island over
    Aug 3 weekend ..2 – 3 ft screamers . We all know Vancouver like
    the back of our hands don’t we ..in a few weeks the leaves will be
    all falling off , it’s raining and we’re heading into October ,
    November doldrums…

    Like I have said before ” Pipeline Cures All Ill’s “

     IN order to CRUSH your Sales Targets and have your sales team exceed
    and surpass the outlined End of Year Sales  targets for your company

    Two things are probably happening :

    1. You have an amazing INBOUND strategy and all your Best Prospects 
      BLOW IN and ask for meetings, demos and Trials ALL day long

    2. You have a high performance inside sales/ Outbound Sales
      Development 
      team IN-HOUSE Generating 30 – 100 Meetings
      per month for the sales people to sell into

    And if you DON”T have his happening , You have to do all of the
    Lead Generation and Appointment Setting your self

    In addition, all of the new client presentations and introduction
    all the proposal’s , quotes, follow-up , and CLOSE the deal and
    run it to the finish line

    Whew… that’s a lot of work .

    Since we started 22 years ago Building and Managing $ Million
    Dollar producing Outbound Sales development teams In-House
    We’ve been retained by over 400 companies , in 48 industries
    over 239 Technology, Software, SAAS & APP companies….

    We know a thing or two about Outbound …  
    Click to view our Latest FREE Outbound 2019 Swipe File 
    Summer 2019 4 Back to Business V-4 July 1 2019

    # 1 Rule –Don’t Rely on your Sales Team for Pipeline and New Business
    Development

    # 2 – Build an In house Outbound Lead Generation / New Business 
    Development team In house, that Books the meetings and Demos
    for the account executives.

    Have them do 100 activities per day into the 4 Quadrants Here
    -1,500- 2,00 activities per month

    POOF… 25 – 50 Appointments Booked per month/ per person. 

    We have a complete Done-For-You solution to help your
    company build a $ Million Dollar Producing Outbound Sales
    Development team in-house at your company 

    We deliver:

    1. Source and Locate Outbound Superstar Telesales People
      SDR and BDM’s to work in house or Virtual for your
      company& Book 25 – 60 meetings per month. 

    2. Create all the Outbound talk Tracks / Scripts and Objection
      Handlers .

    3.  Test and De-bug the scripts by making 100 Live Cold
      Calls Book meetings and Appointments and record MP 3 Files
      for the Sales Playbook

    4. Supply ‘Best Proactive” Cold Calling 2.0 Training and Coaching to
      “Master the Outbound B2B Hustle” 

      If you want to learn how we can help you do this 3 X faster 
      and get 5 X better results -call Murray @ 604-307-2431  

      chart 5

     

     

     

     

     

     

     

     

    –Click to hear live call 
    Calling into huge warehouses to do LED Retrofits of
    their interior lighting- In less than 9 months we built
    a $ 39 Million Sales Pipeline and closed $ 6 Million in
    new business

    –Click to hear live call
    Jane and Murray switching around a client at the
    11th hour of the court room steps – 
    High end LED Lighting

     

    –Click to hear live call
    Testing the new script with the biggest Digital
    marketing agency in Vancouver – In less than 5
    weeks generated over $ 120,000.00 in MRR.

     

    –Click to hear live call
    Testing the new script with the biggest Digital
    marketing agency in Vancouver –Plumbers Market

    –Click to hear live call
    Testing the new script with a big Loyally , Rewards and Fan Engagement gamification Platform going after University Sport teams 

    –Click to hear live call
    New client doing Outbound going after the Hotel / Resort market with
    all-in-one cloud based Property Management system 

    –Click to hear live call
    Testing the new script with a big Loyally , Rewards and Fan Engagement gamification Platform going after University Sport teams – call 2 

    –Click to hear live call
    Here we are testing the new script with Dental Practices with their New
    Hygienist, Certified Dental Assistant App

    –Click to hear live call
    Here’s a really fun, brutally competitive call . Notice how prepared &
    ready I am for his objection , anticipation and preparation are the
    KEY in any push-back situation

    Hypnotic, Mind Controlling Gate-Keeper, Opening Statements and Voice Mail tactics that convert like crazy

    Saturday, June 11th, 2016

    hypnotizing 1

    The # 1 strategy when calling any company is not to get hung up and stalled by the Gate-Keepers and Screens that will encounter every day .

    ” Whoever owns the FRAME will win the GAME “

    If Adnin, the executive assistant or secretary starts to CONTROL the conversation you’re doomed

    As a sales professionals , if we give her an ‘Opening‘ she wll take it –So Don’t Give her an Opening

    You need to practice ” Frame Control”

    Some tactics borrowed from the late great Chet Holmes 

    1) Hi there it’s ________ calling for Bill Jones , is he in?

    No

    Who am I speaking to ?

    Oh… what’s your name ..?

    Shirley

    Great,  Shirley when will he be in?

    ________________________________________________

    Hey its _________ calling for Bill Smith ….

    What’s this in reference to ?

    Who is this ?

    Tell him I’m with X, Y, Z Company…

    I’m sorry he doesn’t know your name, can you tell me what;s this about ?

    Who am I speaking to ?

    Shirley

    Are you his regular Assistant ?

    Did you tell him it’s _______ from ABC Company ?

    Oh… tell him it’s in reference to some correspondence sent out on ____date

    _________________________________________________________

    Forbes claim that 80% of callers sent to voicemail do not leave messages because they don’t think they’ll be heard. InsideSales.com research shows they’re dead wrong

    61% of executives say they are likely to respond to voicemail at work, according to a 2014 InsideSales.com study .

    —  80% of calls go to voicemail,

    —  and 90% of first-time voicemails are never returned. •

    — The average voicemail response rate is 4.8%.

    The Referral Template

     Hi {Prospect’s Name}, this is {Your Name} with {Your Company}.
    I was speaking with {Referral Name} over at {Referral’s Company Name} regarding how we helped him/her reduce {common pain/concern} and he/she mentioned that I should give you a call to get your opinion on this strategy. I can be reached at {Your Number}. Again, my name is {Your Name}, with {Your Company} at {Your Number}. Thanks {Prospect’s Name}

    Hi Warren, this is __________ with Accounting XYZ. I was speaking with Jim Green over at TWorks3 regarding how we helped him reduce costs associated with Sarbox compliance and he mentioned I should give you a call to get your opinion. I can be reached at 888-123-4567.

    Again, this is _______________ and my number is 888-123-4567. Thanks Warren.

    The Competition Template

    Hi {Prospect’s Name}, this is {Your Name} with {Your Company}. We recently helped {Competitor 1}, {Competitor 2} and {Competitor 3} avoid {common pain} while at the sametime {desired benefit} and wanted to see if this might be something you would possibly be interested in knowing a little more about as well. I can be reached at {Your Number}. Again,my name is {Your Name}, with {Your Company} at {Your Number

    Hi Susan, this is ____________ with ___________. We recently helped
    MedNow, DocOnCall and FixYouUp eliminate the stress of slammed office schedules by mobilely optimizing their paperwork process, and wanted to see if this might be something you would possibly be interested in knowing a little more about as well. I can be reached at 888-123-4567. Again, this is ____________ with __________and my number is 888-123-4567. Thanks Susan.

    Decision-makers are more likely to open an email with the subject line “voicemail” because they want to be sure they didn’t miss anything. The most effective “voicemail” email templates will follow the lead of the voicemails. For example, if you are

     The Cold Call Template

    Hi {Prospect’s Name} this is {Your Name} with {Your Company}. I’m calling because I havean idea on how to possibly help you avoid {specifics of common pain} and wanted to seeif it would make sense for us to have a quick conversation to find out more. I can be reached at {Your Number}. Again, my name is {Your Name}, with {Your Company} at {Your Number}.
    Thanks {Prospect’s Name}.

     

    The “ Guaranteed” 70% return callback Voice –Mail

     Hi There, its’ ________ , I wonder if you could help me out for a second….
    I’m doing some research on / in the area of _________ and I believe the
    you’re the resident expert and authority in this area — I have a quick
    question that I need an answer to …If you could call me back at _________.
    I would be very grateful . Thanks so much

    ( try it exactly like this )

    3 step Opening Statement Formula

    1)   Identity / Benefit Statement upfront

    “ Hi Mr Jones this is _________ of _company name_ We help companies similar to yours to Benefit 1 , Benefit 2 , Benefit 3

    2)  Reason Benefit Statement 

    Recently we’ve worked with ___________ and delivered significant and
    substantial ( growth , success , reduction etc.. ) over a period of 6 months
    with a number of our solutions / ideas .

    And  as result, they were able to eliminate problem’s and challenges
    such as ______ and ______ and _______

    3)  The Request

    And…we are confident we can do the same for you . Could I ask you
    a few quick questions to see if there’s any chance we could help your
    company as well ?

    Or

    “ And… was wondering if you could give me another 120 seconds on the phone here to see if there could be a possible fit in the future , I promise I’ll earn the rest .

    The Power to Persuade meets Predictable Revenues =
    Increased Revenues

    The Master Jill Conrath ( selling to big companies )  on how to create an
    elevator speech opening statement guide;

    1)  Who do you work with?

    — “ We work with manufactures and distributors of hard goods”

    2)  What are they challenged with?

    — “ That are challenged with problem 1, problem 2, problem 3

    3)  what do you do for them ?

    — “ We’ve shown them how they can benefit 1, benefit 2,
    benefit 3


    Make it a great day …

     

    Outbound B2B Prospecting and Cold Calling is Sexy Again…

    Monday, May 18th, 2015

    Outbound and Cold Calling was once in the doghouse for years… Now it’s hotter than ever – minus the brutal cold calling in the raw – because it can Rocket Growth!


    All the buzz for the last 5 years for B2B marketers has been ..Inbound

    Inbound is awesome, we all love inbound leads and people calling us all day. But if you’re dependent on it and waiting for the phone to ring, a referral or an opt-in to blow in through the window, it’s not reliable, consistent to fuel growth

    It doesn’t give your company the ability to profile you’re perfect customer – go out and have conversations with your ideal prospect, build a big dream hit list of people who aren’t calling you. Outbound and Cold Calling 2.0 gives a B2B company  a scalable – consistent – reliable way to grow your business


    Utilizing dedicated outbound lead generation enables very targeted approach to your ideal prospect profile at executive levels.

    In addition a dedicated outbound prospecting division creates a pool, farm team of sorts for the  future closing talent to hire from

    Inbound and Outbound are totally complementary

    –Your inbound strategy is to generate qualified leads for the sales team to follow up on. However it’s not the Holy Grail – especially if you’re selling to the high-level mid-tier markets / The corporate enterprise market

    Many of the inbound leads are too low on the totem pole and have no influence at all,

    With Outbound sales development and using the new Cold Calling 2.0 Super-Power tools like ;

    — Data.com

    — LinkedIn Navigator

    — Predictable Revenue Cold Approach E-mail marketing


    — Sales Loft/ Cadence

    — PRWEB.com


    — YesWare.com

    You can now bring the control back to your driver seat it on your terms it on your agenda, build a dream wish list of accounts and have conversations with them

    With these tools you can now gain incredible market and business intelligence ;

    — Get the decision-makers name,

    —  Their email address,

    — Their direct dial phone #

    — A complete bio on everything about them where they went to school what interest, sports or hobbies they have

    — Trigger Events going in their world

    — Initiatives and Objectives they want to achieve.

    —  Their favorite color skittle’s

    — You can control the  # of employees and staff in the company,

    — The account entry point into the company

    — Get Referred up the “ladder” by Internal Credible Referrals

    — the industries you want to call into, all of the decision-makers names up the supply chain — Create a big pre-researched, prevetted list of potential target accounts.

    I’ve got all the information about the company and of the target accounts I want to have conversations with
    _______________

    “ You can build a Breadcrumb trail of Internal Credible Referrals,  Name Drops & Social Influence…”
    ___________________

    With In-Bound marketing you hope that your content marketing is working that you spread around the social media
    ___________________________


    You hope
    that your SEO and SEM is working
    ____________________


    You hope
    that the right decision makers, in the right companies on your dream wish list will by chance read your content, opt in and subscribe to your lead magnet

    It seems like there’s a lot of Hope going on… And not much control

    It’s undeniable and un-arguable the trade-off you get when you pay $30,000 a year base salary for an outbound dedicated sales developer generating leads and opening the door for your sales team..
    _________________________

    — They will send out 300 to 500 cold outbound referral emails a month
    _______________________

    — which will generate 60 referrals to the right point of contact from the CEO/president
    _____________________________

    —  From these calls and leads you will schedule 20+ demos and high-level discovery calls with top-level decision-makers
    _______________________

    — In addition , your Sales Developer will make about 1200 to 1500 gross amount to Dials a month to have a productive selling conversation with top decision makers
    _______________________________

    From these attempted calls they will produce  another 220 conversations a month – which would book another 20 to 30 appointments and meetings per month

    ______________________________

    There’s a saying I love – “ Do companies really do 80% of their buying research before contacting you?
    ________________________

    Yep
    – along with 9 other vendors and similar suppliers to you !


    Not with Out-Bound …
    ____________________

    We all love it when someone calls us you must also know they’re also calling 5 – 9 other providers they’ve short-listed and researched on Google

    ( like you’re in the hotel bar in Vegas and a really pretty girl comes on to you –)

    You’re really not that special bro….
    ________________________

    My point is that–  with Outbound you can find companies that are not even thinking of change– you can now share some research that’s going on, or trends that are going on in their industry and in their sector …with their exact peer group.
    _____________________________

    Artificially inseminate problems, areas of dissatisfaction, pain and hurt that many other people in their peer group have been experiencing – Engage in some Doubt-Creation — which they may be having as well.
    _________________________


    Share some research and trends that are going on in their World
    , where things are moving to

    And then you say the most effective appointment setting line ever

    “ And hey I don’t want to make any assumptions at this point that there would be a good fit of match .. I was just wondering if you might be Open to some new ideas or options in this area that could –____________________ “

    –Now you can create a vision for them for the future with ideal outcomes that will solve these problems and Take Them to the Promised Land

    “ All with 10 X less competition than inbound leads”

    Cold Approach E-mail Marketing is Back- How to get the Top Executive Officer to refer you to the right ..point of contact .. priceless!!

    Thursday, May 14th, 2015

    Specialized Sales Roles
    +
    Divide the  Labor
    +
    Tripling the Sales Pipeline

    ______________________________
    =  Peace of Mind
    Consistent Revenue Stream

    –Contained here is a copy of the actual e-mail thread with the Biggest Charity in Canada, responding to my clients Cold Approach e-mail referring it to the Referral and CC’ing my client Wayne

    …Also the President and CEO of The United Way responded to my clients cold e-mail in less than 5 minutes

    Cold approach -it worked April 17 2015 click to read E-mail

    And here is the Live Cold Call Followup Booking a Meeting with the Referral — A summer breeze ..

    Click to listen to Live call
    _______________________

    — We have been testing out Aaron Ross’s– Predictable Revenue– Cold Approach E-mail Referral Marketing technique on all of our clients that go after the mid-tier and high tier markets in the US and Canada … and it’s working amazing !
    ______________________

    If you have to reach Out and Cold Call to find interest , needs and-set up Appointments and meetings with Top Decision Makers

    _____________________________________

    Wouldn’t it make sense that if called into a Pool of prospects that we’re Referred to you from the Top Executive Officer at the company….
    _________________________

    –> That you would be able to have more productive selling conversations and Book MORE meetings and  Appointments ?

    ______________________________________

    So now Imagine you have ;
    ________________________

    – 1 or 2 Outbound sales developers and they’re sending out 1,000 Cold Approach emails per month — 2,000 total per month
    ________________________________

    — You’re achieving a 12% Referral rate to the right ‘point of Contact
    _______________________________

    – That totals 240 Referrals per month by the Top Executive Officer to the right person and CCd you in on the email

    ______________________________________

    When you call into the Referrals you can generate a 35% conversion ratio easily — that’s 84 meetings per month .. that you didn’t have to cold call in the raw with … priceless..
    __________________________ 

    Now your Outbound sales Developer is calling into a Highly leveraged list , exploiting the Top CEO or Presidents name with referrals to Book the meeting .. it works like a champ


    Spring 2015 live B2B Cold Calls

    Sunday, April 12th, 2015

    Spring is in the air  ( even though it’s still freezing in Vancouver) Flowers are popping up all over , I’ve been paddle – surfing great waves in Tofino –what a fantastic time to sharpen your Skills with Prospecting for New Business & Cold Calling 2.0 techniques to build a bigger Sales Funnel to Sell into before the summer doldrums kicks in…

    click to hear audio

    Here we are calling  Oil and gas markets using the permission based
    problem centric approach

    click to hear audio

    Creating the Sales Playbook for a Fleet tracking GPS company

    click to hear audio

    Making some live test calls with a Reputation Management Company

    Audio clip: Adobe Flash Player (version 9 or above) is required to play this audio clip. Download the latest version here. You also need to have JavaScript enabled in your browser.

    Using a solid Problem centric approach opening, getting push back…almost fell off then –poof, booked DEMO — with huge Charities and Non-profits

    click to hear audio

    This is the ‘Geico’ Competitive call with a SAAS cloud based app company
    involved with time and attendance and Payroll
    — Listen for the pinnacle ‘turn-around moment from No to  … OK.

    Top 10 best Cold Calling 2.0 Opening Phrases to Command Attention with prospects over the phone…

    Sunday, April 12th, 2015

    Cold calling 2.0 opening phrases


    My company is ___________we work with __niche/ vertical___– and we just recently helped them to __monster benefit______
    — remove problem 1
    — remove problem 2

    And ultimately gain benefit 3 _____________

    And hey I’m not certain of your situation, but if you’re open to some new ideas or options that would _______________

    Would you be flexible for a brisk, informative  10 minute  online Executive Web briefing on the latest breakthrough solutions in ________?

    Right after your opening statement, say this

    Oren Klaff style

    And Mr. Jones… That’s why were in just crazy demand right now and at this point in time I’m really not certain about your exact needs or if there’s a fit or a match for our solution. What I would like to do is ask if you a few quick questions and get a feel of your company and see if there might be a way for you your company to

    — benefit 1

    — and benefit 2
    ——-–——

    Right after your opening statement, say this

    ….And John believe me I know a company of your size and Caliber can get this stuff you anywhere and you get a lot of calls like this , and most likely you’re satisfied with what you’re using

    _____________________

    … But we really do things differently with added value benefits of _______ and ________ and ________ .

    And hey I’m not certain if our solution would be a good fit for your company or would apply to your situation, I wanted to ask you 3 quick questions to determine if we might be able to
    — benefit 1
    — benefit 2
    — benefit 3
    For You guys over there
    —–—————-
    Right after your opening statement say this


    Get the prospect to tell you why they would good to work with …
    … And by the way at this point this is why we’re getting so much attention activity and business right now from your peer group.  Since I’ve taken some time to show you our big idea I’m wondering if you could give me a few minutes and explain why you guys would be a good company to work with?
    __________________________

    Hey it’s ___________  calling I just got off the phone with Jack ( their colleague)  and he said you were the resident expert in authority in the area of_______?
    ____________________

    I was just hoping to get 40 seconds of your time to explain why I’m calling…
    How much focus or attention do you have on __________?
    Great
    If our solution can;

    Great 40 second Intro Opening statement

    — remove problem 1
    — get rid of pain in the butt 2
    — give your company benefits of 3 and 4

    Would I be getting any of your attention whatsoever?

    Does this in general… Interest you at all?

    Would you want more information on this?
    __________________________

    Oh great… Assuming we solve problems and challenges with :
    – problem 1
    – issue 2
    – concern 3

    And deliver the benefits of :
    — benefit 1
    — benefit 2

    Would you be paying any attention to me what-so-ever?

    Awesome… Can you give me another 120 seconds of your time on the phone right now to see if there’s some synergy or common ground?

    ( See how this works so well , 2 steps of customer permission , The customer feels they are in CONTROL of the selling situation , they don’t feel that that they are being manipulated )



    The Richard Dreyfuss Permission 60 second opening

    Hey—— it’s __________ calling I was just on your website researching your company and noticed an awesome press release about some 2015 / 2016 initiatives and objectives that you guys are doing — such as _________ & _________ ..

    …. In the last 12 months we’ve helped over 9 companies accomplish those exact initiatives and goals —  and if you’re open I have some new ideas and options that could help your company accomplish these things easier, 40% – 80% faster and for way less money  ….

    I’m wondering if you’re not too busy if you could give me another 120 seconds on the phone here to see if there could be some synergy or common ground ?

    If you could just give me 120 seconds on the phone here, I promise I’ll
    earn the rest
    ( isn’t that a beautiful line .. )


    “ We’re fine with what we have”

    That’s not a problem at all, probably 90% of all of our clients in the last 20 years when we approached them initially said the exact same thing…

    We don’t mind being second at all….

    This is just an exploratory call and quite honestly I don’t know if there could be a good fit or a good match at this point– It’s not a sales call , I never get it right the first time — I just wanted to ask you 3 quick questions to determine if there could be a fit
    ___________________________

    Fantastic Gatekeeper Dracula turn around

    “ Why are you calling, what’s the purpose of your call?”

    To be honest I don’t have all the details, I was told to catch up with your IT expert Chuck, something to do with challenges with problem 1 &  problem 2 …

    I was just calling to see what the problem is…  if any and see what we can do to help, hey could you put me through to Charles thanks
    ______________________

    Great 60 second opening leveraging internal credible referrals gathered ;

    Oh hi I was just speaking with – Jackie on how we’ve helped, ABC Co & DEF Co, reduce, avoid, increase, and he mentioned that I should give you a call to get your feedback and opinion on this

    ….. Hi Mr. Jones it’s ________ with, we recently helped ABC Co. and DEF Co avoid huge monster problem, while at the same time get desired benefit /  results 300% faster, and wanted to see if this might be something you would possibly be interested in knowing a little bit more about as well ?

    I’m wondering if you’re not too busy if you could give me another 120 seconds on the phone here to see if there could be some synergy or common ground ?

    Fabulous 30 Second introductory style

    Hi Mr. Jones, could I share with you a solution involved with automated safety management,  Data collections and Field reporting –A new idea and option that’s used by over 300 other manufactures like yours and oil and gas companies
    that can —
    — benefit 1
    — benefit 2

    ———

    Great instant brush off objection handler

    Hey no problem at all, I’m not sure if there’s a need or fit either at this point…

    I was just wondering though—-  if we could definitely show you a solution … Which is used by over 300 oil and gas and manufactures similar yours… that can
    benefit 1
    — benefit 2
    — benefit 3

    Would you be willing to just give me 120 seconds on the phone here to see if there could be a good fit or some common ground?

    ———
    Or

    Not a problem at all, I didn’t expect you to be interested since you don’t know enough about this yet… you haven’t even heard any of the killer benefits yet

    What if just supposing we could really show you how you could –_____________

    Would that get your attention what-so-ever ?

    
    

    3 Hot Tips to Increase your Appointments Booked and Closing Ratio in 2015 !!

    Saturday, January 10th, 2015


    1)
    The Initial “ Discovery Worksheet”

    2) Cold Approach E-mail Referral Harvesting

    3) Trigger Event / Change of people in the Organization


    1)
    The Initial “ Discovery Worksheet”

    -So many times we are prepared for the demo and WEB briefing with our new prospect – We are all excited and jazzed about having the demo with the Ultimate Decision maker . You’ve been trying for weeks to get through to this guy , you finally did and he agreed to meet you on line .and view your fantastic web  demo that you’ve slaved over to create

    • And the prospect doesn’t show up or is not prepared

    You ask your well crafted Discovery and Needs Analysis questions – They respond with “ I don’t know “ ,“let me check on that “

    — Booking a demo a great

    What’s better is –

    • Having the prospect show up for the demo

    • Having the prospect be prepared

    After having built out and managed over 180 technology / high tech Specialized Outbound Lead Generation divisions , training and coaching over 2,500 sales people along the way, I’ve witnessed the ‘Best Practices ‘ of dozens and dozens of ‘Go to market experts and authorities . And ..like a good consultant… I’ve begged , borrowed or stolen almost all of their best strategies

    • And this is HUGE

    So here’s the Big Idea with this —  5 minutes after your Outbound new business developer books a demo / web briefing , they send over an Advanced meeting agenda . In that AMA you should include an “ Initial Discovery Worksheet”

    • You should say “ Hey thanks the opportunity to show you this new breakthrough leading app to your company . What we don’t want to do is regurgitate some canned pitch over you . we want to customize the web briefing for your exact circumstances and wanted to understand what’s really important to you regarding ___________ and what you really value about _________ ? “

    ….And where you’d like to see improvement, what you’re grappling and struggling with

    • Start them off with 5 questions about their Pain and problems they’re having that YOUR solution can solve no problem ..

    • Now they send back to you what they are interested
      in , what motivates them to ‘change’ . The prospect will get a selling piece ‘Executive Overview ‘ of the pains and problems we are going to solve , the consequences of these problems if they do nothing

    You will be able to customize the demo for their needs , and you can drive a conversation on your ability to reduce losses, save time and improve results .

    • 2) Cold Approach E-mail Referral Marketing –

    Using the “Aaron Ross ‘ Predictable Revenue’ approach with your existing Cold Calling 2.0 process , works like a champ— and  can get you an additional 20 – 35 meetings Booked per month , all on auto –pilot , with No Cold Calling

    What you do you is this :

    • a)    Use Super –Power Tools like

    — Data.com
    — Linked-In
    — Inside View
    — Sales Loft
    — Or Cadence

    Each day all of your New Business Developers or quota carrying sales people would gather 24 direct Email addresses per day form these sources — 500 per month , per each rep.

    • b)    You need to locate the top level decision maker in the organization your want to pursue : CEO , President COO , CTO , General Manager

    • c) Send them a Twitter sized non-selling Referral E-mail to get the Point of contact who’s in charge of ____________________

    d)    For every 500 Referral E-mail asking “ Who would be the best point of contact that handles _____________________ .

    You would be able to get a 9% – 12% Referral Ratio – This a a direct referral form the Top Officer in the company–500 e-mails sent @ is 60 direct referrals given to you

    Say stuff like –

    “ Dear _______

    I was doing some research on your web site and your industry and boy you guys have really accomplished something , that is awesome.. , I love your technology . It’s really making a big impression in your peer group , that I’m talking with

    My Name is ________ . My company is _______. We work with organizations like yours to ____________ .

    Could you direct me to the right person to talk about ________. So we can explore if these benefits are something you guys would like also ?

    Option 2 –

    Hey _________, hope I’m not bothering you, I just had a a conversation with __________, and they said you are the resident expert and authority in _subject area __

    I wanted to reach out because our company has a new SAAS App Platform that’s getting a lot of interest and activity from your peer group

    We help __________ ( companies exactly like you ) to _________ and we do this by

    • Benefit
    • Benefit 2
    • Benefit 3

    Let’s explore how our platform can ________________.

    Would you be flexible for a quick 10 minute executive web briefing this week or next ?

    Option 3

    Subject Line – “ Appropriate Person “

    Hi There ;

    I’m writing in hopes of finding the appropriate person who handles ____________ . I also wrote to person X , person Y and person Z in that pursuit , if it makes sense to talk let me know how your calendar looks

    Thanks

    Why you and your sales team should do this ;

    A)    You can get 60 Direct Referrals per month to the exact point of contact from the Top Executive in the organization referring you

    — That’s golden

    B)  You can now call and Email all 60 of these Referrals back and Books Meet8ngs and Demos with them and they will be 80% more responsive since you got a Referral from their BOSS !!

    C) Out of the 60 Referrals and / Points of Contact –You can now e-mail and make an Intelligent, Warm Outbound Call to them and Book a Meeting or Web based demo with them easily.

    — Typically you’ll be able to Book a 30% to 35% conversion rate on the Outbound Call to Booking a demo with the Referral

    — That’s 18 – 27 Booked Meetings per month

    3) Trigger Event / Change of people in the Organization

    • Triggering Events , Initiatives and Objectives in
      2015 , trigger better Conversations and Conversions .

    • One if the KEYS to Outbound is calling a new customer at the right time that there’s an Opportunity , makes sense right ?

    • You have to call them at the window of dissatisfaction and they are searching for alternatives

    • “ 80% of B2B Purchases are UN-planned and Un-Budgeted”

    Change of people in the organization , into new jobs , new positions is a critical’ trigger Event “


    ” 80%
    of people taking on a new role spend
    $ 1,000,000.00 on new initiatives within 90 days”

    When you have  list of decision makers that have just changed their  jobs , you can now warm up your cold calls, leverage the knowledge of trigger events going on in their world

    New role
    — Fiscal year end
    — Venture capital
    — Management changes
    — Initiatives for the new year
    — Mergers and Acquisitions
    — New Technology


    Back to Business September 2014 Cold Calling & Appointment Setting tips to Triple Your Sales Funnel

    Sunday, August 17th, 2014

    Hi there , its August 17 right now,September and the end of summer is 2 – 3 weeks away . And then… here in Vancouver it will be cloudy and rainy for the next  5 – 7 months. In the last 3 weeks I’ve surfed 8 days at Tofino on Vancouver Island -waist to head high killer waves. I’ve completely switched from surfing to paddle-surfing , it’s so much fun . ( I’m better than Laird )

    Its all about hanging in there, when cold calling and prospecting for new opportunities– –People will throw you for a loop and are rarely ever initially interested in ‘anything’  and you need to know it will happen , and how to flow and bounce back when it does  happen.

    Here are a bunch of Live B2B appointment setting calls -Sharpen your skills to Triple your meetings for the last 4 months of the year …

    Click to hear live b2b Call selling Bio-degradable, compostable food ware solutions

     


    Click to hear live call getting an appointment with PHD scientists

    Click to hear live Mobile Ordering apps cold call to El Pollo Loco head office


    Click to hear live Mobile Ordering app cold Call into Jack-in-the -Box head office

     

    “ How to kick your Inner Sales-Man Awake and put that Bad Boy to work… to Persuade & Influence

    Saturday, December 15th, 2012

    click here to read news letter

    Back to Business Sept 2012 Appointment Setting Tips 2 Aug 5 2012

    It’s the New Year 2013 ..still doing things
    the old way ..?


    Deeply satisfied with your results …?

    Here is a January 2013 NEW YEAR Playbook to increase your meetings and appointments by 300%

    Read through it and pull 1 or 2 golden nuggest out of this –watch your meetings and INCOME Soar. !!!!

    Here’s the $ 5 million dollar Cold Call to the Man .. fluke..

    Saturday, October 1st, 2011

    Click to hear Live cold call
    ___________________

    Click here to listen to live cold call 

    Here is the end to end call with John Acorn , giving my client security and Access Control solutions contract to 21 Hospitals in BC

    This is a BIG ONE !!!!!

    I’m cold calling and testing the script in front of the owners of a $ 30 million dollar security company — Easily this call is worth $ 5 million to this company over the next  24 months